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Rapid internationalization of emerging market firms—The role of geographic diversity and added cultural distance Journal article
International Business Review, 2019,Volume: 28,Issue: 6
Authors:  Naveen Kumar Jain;  Nitin Pangarkar;  Lin Yuan;  Vikas Kumar
Favorite  |  View/Download:15/0  |  Submit date:2019/10/03
Emerging Market Firms  Speed  Internationalization  India  Cultural Distance  Geographic Diversity  Software Firms  
Quadratic effects of dynamic decision-making capability on innovation orientation and performance: Evidence from Chinese exporters Journal article
Industrial Marketing Management, 2019,Volume: 83,Page: 59-69
Authors:  Paul Hughes;  Anne L. Souchon;  Ekaterina Nemkova;  Ian R. Hodgkinson;  João S. Oliveira;  Nathaniel Boso;  Magnus Hultman;  Abena A. Yeboah-Banin;  Joseph Sy-Changco
Favorite  |  View/Download:0/0  |  Submit date:2019/11/27
Dynamic Capabilities  Exporting  Decision-making  Innovation  Export Market Performance  Quadratic Effects  China  
A contingent view of institutional environment, firm capability, and innovation performance of emerging multinational enterprises Journal article
Industrial Marketing Management, 2019,Volume: 82,Page: 148-157
Authors:  Jie Wu;  Zhenzhong Ma;  Zhiyang Liu;  Chun Kwok Lei
Favorite  |  View/Download:1/0  |  Submit date:2019/11/01
Institutional Theory  Resource-based View Of The Firm  Market Maturity  Intellectual Property Rights  Cultural Distance  Absorptive Capability  
Separating truth from error: A closer look at the effect of grouped versus intermixed questionnaire format Journal article
Asia Pacific Journal of Management, 2019,Volume: 36,Issue: 3,Page: 881-901
Authors:  Zhang,L. L.;  Farh,J. L.
Favorite  |  View/Download:1/0  |  Submit date:2019/08/02
Error variance  Grouping items  Intermixing items  Knowledge accessibility  Knowledge applicability  True variance  
Celebrity poses and consumer attitudes in endorsement advertisements Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 4,Page: 1027-1041
Authors:  Yongdan Liu;  Matthew Tingchi Liu
Favorite  |  View/Download:1/0  |  Submit date:2019/10/21
Endorsement  Advertising  Marketing Communications  Consumer Attitude  Cognitive Load  Celebrity Endorsement  Celebrity Poses  
The persuasion process of sponsorship and non-sponsored activation and the dual mediation model Journal article
Event Management, 2019
Authors:  Quintal, Vanessa;  Liu, Matthew Tingchi;  Unsal, Fahri;  Phau, Ian
Favorite  |  View/Download:2/0  |  Submit date:2019/10/21
Attitude  Cognition  Global Brands  Purchase Intention  Sponsorship Activation  
Maximising business returns to corporate social responsibility communication: An empirical test Journal article
Business Ethics, 2019,Volume: 28,Issue: 3,Page: 275-289
Authors:  Andrea Pérez;  María del Mar García de los Salmones;  Matthew Tingchi Liu
Favorite  |  View/Download:3/0  |  Submit date:2019/08/01
Different stressors, different voices: The dual pathways linking challenge-hindrance stressors and constructive-destructive voice Conference paper
Proceedings of 11th Asia Academy of Management Conference and 12th Taiwan Academy of Management Conference, Bali, Indonesia, June 19-21, 2019
Authors:  Raymond Loi;  Angels J. Xu;  Cheris W. C. Chow;  Jonathan M. L. Kwok
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The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance Journal article
Journal of Business Research, 2019,Volume: 99,Page: 524-533
Authors:  Jie Wu;  Zhenzhong Ma;  Zhiyang Liu
Favorite  |  View/Download:2/0  |  Submit date:2019/08/02
China  Emerging Market Multinational  International Diversification  Market Orientation  Product Innovation  Technological Capability  
How CSR influences customer behavioural loyalty in the Chinese hotel industry Journal article
Asia Pacific Journal of Marketing and Logistics, 2019
Authors:  Matthew Tingchi Liu;  Yongdan Liu;  Ziying Mo;  Zhidong Zhao;  Zhenghao Zhu
Favorite  |  View/Download:1/0  |  Submit date:2019/10/17
China  Corporate Social Responsibility  Brand Image  Hotel  Customer Trust  Customer Behavioural Loyalty