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Pharmacy-perceived consumer preferences: A survey of community pharmacies in Macau
Zhang M.Y.; Chong W.K.; Hu H.; Wang Y.
2014
Source PublicationJournal of Medical Marketing
ISSN1745-7904
Volume14Issue:1Pages:41
Abstract

This study aims to analyze the community pharmacies' perceptions of preferences of local residents and tourists towards community pharmacy and pharmacy products by a questionnaires survey to 135 community pharmacies in Macau. The survey report indicated that local residents take price level as the most important factor in choosing community pharmacy and pay more attention to the product efficacy and quality in choosing products. Tourists take more consideration of the product category and convenient location in choosing community pharmacy and pay more attention to product origin in choosing the product. Compared with tourists, local residents paid more attention to price and pharmacy history, whereas, tourists emphasized product origin and product packaging. The result is not only expected to help the field of service management of community pharmacy but also help understand consumer preference. © The Author(s) 2014.

KeywordCommunity Pharmacy Consumer Preference Macau Resident Tourist
DOI10.1177/1745790414540929
URLView the original
Language英语
The Source to ArticleScopus
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Document TypeJournal article
CollectionInstitute of Chinese Medical Sciences
Corresponding AuthorHu H.
AffiliationState Key Laboratory of Quality Research in Chinese Medicine, Institute of Chinese Medical Sciences, University of Macau, Av. Padre Tomás Pereira Taipa, Macau, Brazil
First Author AffilicationInstitute of Chinese Medical Sciences
Corresponding Author AffilicationInstitute of Chinese Medical Sciences
Recommended Citation
GB/T 7714
Zhang M.Y.,Chong W.K.,Hu H.,et al. Pharmacy-perceived consumer preferences: A survey of community pharmacies in Macau[J]. Journal of Medical Marketing,2014,14(1):41.
APA Zhang M.Y.,Chong W.K.,Hu H.,&Wang Y..(2014).Pharmacy-perceived consumer preferences: A survey of community pharmacies in Macau.Journal of Medical Marketing,14(1),41.
MLA Zhang M.Y.,et al."Pharmacy-perceived consumer preferences: A survey of community pharmacies in Macau".Journal of Medical Marketing 14.1(2014):41.
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