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How experiential consumption moderates the effects of souvenir authenticity on behavioral intention through perceived value
Fu, Yi1; Liu, Xiaoming2; Wang, Yongqiang3; Chao, Ren-Fang4
2018-12
Source PublicationTOURISM MANAGEMENT
ISSN0261-5177
Volume69Pages:356-367
Abstract

This study investigates the relationships among souvenir authenticity, perceived value (PV) and behavioral intention (BI) in the context of experiential consumption. Using the customer data from the Pearl River Delta region of China, this empirical study adopts a PLS-SEM model to further examine the mediating effect of PV and the moderating effect of experiential consumption on the relationship between souvenir authenticity and RI. In comparison with the non-experiential consumption setting, souvenir authenticity was found to have a greater positive effect on the BI of tourist through PV in the experiential consumption setting. In addition, different dimensions of authenticity and PV are emphasized during souvenir purchases in the experiential consumption. These results deepen the understanding of souvenir authenticity and PV as well as the effects of experiential consumption for postmodern tourists. Managerial implications are provided for practitioners.

KeywordSouvenir Authenticity Experiential Consumption Perceived Value Behavioral Intention Chinese Tourists Moderated Mediation
DOI10.1016/j.tourman.2018.06.023
URLView the original
Indexed BySSCI ; SSCI
Language英语
WOS Research AreaEnvironmental Sciences & Ecology ; Social Sciences - Other Topics ; Business & Economics
WOS SubjectEnvironmental Studies ; Hospitality, Leisure, Sport & Tourism ; Management
WOS IDWOS:000441681400030
PublisherELSEVIER SCI LTD
The Source to ArticleWOS
Fulltext Access
Citation statistics
Cited Times [WOS]:5   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
CollectionDEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Affiliation1.Hainan University-Arizona State University Joint International Tourism College, Hainan University, Haikou, China
2.Faculty of Business Administration, University of Macau, Macau, China
3.chool of Tourism, Hainan University, Haikou, China
4.Department of Leisure Management, I-Shou University, Kaohsiung, Taiwan
Recommended Citation
GB/T 7714
Fu, Yi,Liu, Xiaoming,Wang, Yongqiang,et al. How experiential consumption moderates the effects of souvenir authenticity on behavioral intention through perceived value[J]. TOURISM MANAGEMENT,2018,69:356-367.
APA Fu, Yi,Liu, Xiaoming,Wang, Yongqiang,&Chao, Ren-Fang.(2018).How experiential consumption moderates the effects of souvenir authenticity on behavioral intention through perceived value.TOURISM MANAGEMENT,69,356-367.
MLA Fu, Yi,et al."How experiential consumption moderates the effects of souvenir authenticity on behavioral intention through perceived value".TOURISM MANAGEMENT 69(2018):356-367.
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