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Perceived benefits, perceived risk, and trust: Influences on consumers' group buying behaviour
Tingchi Liu M.; Brock J.L.; Cheng Shi G.; Chu R.; Tseng T.-H.
2013
Source PublicationAsia Pacific Journal of Marketing and Logistics
ISSN13555855
Volume25Issue:2Pages:225
AbstractPurposeThe purpose of this paper is to investigate how perceived benefits, perceived risk, and trust influence Chinese consumers' online group buying organized by institutional initiators. Design/methodology/approachIn total, 578 valid samples were collected via an online survey. Multiple regressions were used to test the research model. FindingsThe results show that three perceived benefits (price benefit, convenience benefit, and recreational benefit) and three factors that together represent trust of the initiator (perceived reputation, structural assurance, and website trustworthiness) significantly positively influence consumers' attitudes toward online group buying. Originality/valueThis study is the first one to specifically focus on how perceived benefits and perceived risks influence consumers' attitudes toward online group buying. © 2013, © Emerald Group Publishing Limited.
KeywordAttitude China Chinese consumers Consumer behaviour Electronic commerce Group behaviour Group buying behaviour Online Perceived benefit Perceived risk Purchase intention Trust to initiator
DOI10.1108/13555851311314031
URLView the original
Language英语
The Source to ArticleScopus
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Document TypeJournal article
CollectionDEPARTMENT OF MANAGEMENT AND MARKETING
Recommended Citation
GB/T 7714
Tingchi Liu M.,Brock J.L.,Cheng Shi G.,et al. Perceived benefits, perceived risk, and trust: Influences on consumers' group buying behaviour[J]. Asia Pacific Journal of Marketing and Logistics,2013,25(2):225.
APA Tingchi Liu M.,Brock J.L.,Cheng Shi G.,Chu R.,&Tseng T.-H..(2013).Perceived benefits, perceived risk, and trust: Influences on consumers' group buying behaviour.Asia Pacific Journal of Marketing and Logistics,25(2),225.
MLA Tingchi Liu M.,et al."Perceived benefits, perceived risk, and trust: Influences on consumers' group buying behaviour".Asia Pacific Journal of Marketing and Logistics 25.2(2013):225.
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