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Public opinion on MOOCs: sentiment and content analyses of Chinese microblogging data
Zhou,Mingming
2020
Source PublicationBehaviour and Information Technology
ABS Journal Level2
ISSN0144-929X
AbstractThe increasing and widespread usage of social media enables the investigation of public preference using the web as a device. Public sentiment as expressed in 44,319 massive open online course (MOOCs) related microblogs from January to December 2017 was examined on Sina Weibo (the Chinese equivalent of Twitter) to obtain broad insight into how MOOCs are viewed by the public in the Chinese educational landscape. Despite the unstable upward trend of public interest in MOOCs over the past 12 months, the public opinion on MOOCs was largely positive. Content and sentiment analyses were conducted to facilitate a better understanding of what is communicated on social media. A general model of public opinions of MOOCs in China has been developed based on the findings. Individuals were classified into a threefold typology based on the sources and purposes of how this recent form of distance education was perceived. Based on the seven themes, the public views towards MOOCs were differentiated among ‘promoters’, ‘commenters’ and ‘experiencers’.Implications of the findings were also discussed.
Keywordcontent analysis microblogging MOOCs public opinion sentiment analysis social media
DOI10.1080/0144929X.2020.1812721
URLView the original
Language英语
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Cited Times [WOS]:0   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
CollectionFaculty of Education
Corresponding AuthorZhou,Mingming
AffiliationFaculty of Education,University of Macau,Taipa,Macao
First Author AffilicationFaculty of Education
Corresponding Author AffilicationFaculty of Education
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GB/T 7714
Zhou,Mingming. Public opinion on MOOCs: sentiment and content analyses of Chinese microblogging data[J]. Behaviour and Information Technology,2020.
APA Zhou,Mingming.(2020).Public opinion on MOOCs: sentiment and content analyses of Chinese microblogging data.Behaviour and Information Technology.
MLA Zhou,Mingming."Public opinion on MOOCs: sentiment and content analyses of Chinese microblogging data".Behaviour and Information Technology (2020).
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