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Gender stereotype as a vehicle for social change? The case of the Kong Girl
M. Agnes Kang1; Katherine Hoi Ying Chen2
2017-12-06
Source PublicationGENDER AND LANGUAGE
ISSN1747-6321
Volume11Issue:4Pages:460-481
Abstract

The Kong Girl stereotype has been circulating in the media since the mid-2000s. The indexical process of associating social meanings to the Kong Girl label becomes heightened in situations of uncertainty and change. Kira Hall uses the term ‘indexical dissonance’ to explain the state of identity under globalisation. In this paper, we identify three strategies by which more ‘positive’ representations of Kong Girls emerge: (1) the Kong Girl label shifts in semantic meaning; (2) the specific Kong Girl qualities taken as stance objects shift; and (3) the Kong Girl label is reappropriated. Through these strategies, we show how the meanings associated with a gender stereotype may be co-opted in emerging discourses of social change.

KeywordGender Stereotype Indexicality Evaluation Stancetaking Reappropriation
DOIhttps://doi.org/10.1558/genl.31607
Language英语
PublisherEquinox Publishing
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Document TypeJournal article
CollectionPersonal research not belonging to the institution
Affiliation1.Lingnan University, Hong Kong
2.University of Hong Kong
Recommended Citation
GB/T 7714
M. Agnes Kang,Katherine Hoi Ying Chen. Gender stereotype as a vehicle for social change? The case of the Kong Girl[J]. GENDER AND LANGUAGE,2017,11(4):460-481.
APA M. Agnes Kang,&Katherine Hoi Ying Chen.(2017).Gender stereotype as a vehicle for social change? The case of the Kong Girl.GENDER AND LANGUAGE,11(4),460-481.
MLA M. Agnes Kang,et al."Gender stereotype as a vehicle for social change? The case of the Kong Girl".GENDER AND LANGUAGE 11.4(2017):460-481.
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