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Consumers' Time Orientations and Attitudes towards Advertising: A Cross-Country Comparison of Georgia and Macau
Kaynak, E1; Kara, A2; Apil, AR3; Chow, CSC4
2011
Conference Name20th Annual World Business Congress of the International-Management-Development-Association
Source PublicationCHALLENGES AND OPPORTUNITIES OF GLOBAL BUSINESS IN THE NEW MILLENNIUM: CONTEMPORARY ISSUES AND FUTURE TRENDS
Volume20
Conference DateJUL 03-07, 2011
Conference PlacePoznan, POLAND
PublisherINT MANAGEMENT DEVELOPMENT ASSOC-IMDA
Abstract

There are cross-cultural/national differences among people in their perception of time. It is argued, however, that each culture could have its own dominant construct of time. The empirical, study reported here examines how time orientations influence attitudes toward advertising viewing in two high-context cultures of emerging Asian economies. Data collected through surveys in Georgia and Macau. Results indicated that Georgians consider advertising as an educational and informative tool or source to keep them up to date about products or services, and compared to Macau consumers, they have more favorable views of advertising. Managerial implications are discussed.

Indexed ByCPCI
Language英语
WOS Research AreaBusiness & Economics
WOS SubjectBusiness ; Management
WOS IDWOS:000297229300049
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Cited Times [WOS]:0   [WOS Record]     [Related Records in WOS]
Document TypeConference paper
CollectionFaculty of Business Administration
DEPARTMENT OF MANAGEMENT AND MARKETING
Affiliation1.Penn State Univ, Harrisburg, PA 17057 USA
2.Penn State Univ, York, PA USA
3.Int Black Sea Univ, Tbilisi, Georgia
4.Univ Macau, Macau, Peoples R China
Recommended Citation
GB/T 7714
Kaynak, E,Kara, A,Apil, AR,et al. Consumers' Time Orientations and Attitudes towards Advertising: A Cross-Country Comparison of Georgia and Macau[C]:INT MANAGEMENT DEVELOPMENT ASSOC-IMDA,2011.
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