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Securing Chinese mass market visitation to Cotai's integrated resorts (IRs): Determinants of gaming and non-gaming attributes that influence IR selection
Glenn McCartney
2019
Source PublicationTOURISM AND HOSPITALITY RESEARCH
ISSN1467-3584
Volume20Issue:3Pages:317-330
Abstract

For the past two decades, Macao’s casino industry has become increasingly competitive, with patronage and the city’s extraordinary casino revenue secured by Mainland Chinese visitation. Over 60% of Macao’s gaming revenues are now generated from The Cotai Strip’s integrated resorts (IRs) where the presentation of products and services to best create and grow IR Chinese patronage is increasingly critical. The findings of this servicescape study conducted at Cotai’s IRs on Chinese mass market visitors revealed that IR layout and ambience conditions, as well as food and beverage elements, could be used to encourage IR patronage. Casino operations, rewards and luck were components that could induce a repeat visit to the IR or even a competing IR on the respondent’s return visit to Macao. The implications are significant for casino operators and destination marketing given the limited insight in the servicescape literature on the IR environment including specific attributes to focus on to secure Chinese visitation to the casino complex and Cotai Strip IR cluster.

KeywordIntegrated Resort Servicescape The Cotai Strip Mainland Chinese Visitation Customer Segmentation Attraction Attributes Repeat Patronage
DOIhttp://dx.doi.org/10.1177/1467358419873063
Language英语
WOS Research AreaSocial Sciences - Other Topics
WOS SubjectHospitality, Leisure, Sport & Tourism
WOS IDWOS:000484555300001
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Cited Times [WOS]:0   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
CollectionFaculty of Business Administration
Corresponding AuthorGlenn McCartney
AffiliationFaculty of Business Administration, University of Macau, Avenida da Universidade, Taipa, Macau
First Author AffilicationFaculty of Business Administration
Corresponding Author AffilicationFaculty of Business Administration
Recommended Citation
GB/T 7714
Glenn McCartney. Securing Chinese mass market visitation to Cotai's integrated resorts (IRs): Determinants of gaming and non-gaming attributes that influence IR selection[J]. TOURISM AND HOSPITALITY RESEARCH,2019,20(3):317-330.
APA Glenn McCartney.(2019).Securing Chinese mass market visitation to Cotai's integrated resorts (IRs): Determinants of gaming and non-gaming attributes that influence IR selection.TOURISM AND HOSPITALITY RESEARCH,20(3),317-330.
MLA Glenn McCartney."Securing Chinese mass market visitation to Cotai's integrated resorts (IRs): Determinants of gaming and non-gaming attributes that influence IR selection".TOURISM AND HOSPITALITY RESEARCH 20.3(2019):317-330.
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