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Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis
Xinshu Zhao1,2; Jr.John G. Lynch3,4; Qimei Chen5
2010-08
Source PublicationJournal of Consumer Research
ISSN0093-5301
Volume37Issue:2Pages:197-206
Abstract

Baron and Kenny’s procedure for determining if an independent variable affects a dependent variable through some mediator is so well known that it is used by authors and requested by reviewers almost reflexively. Many research projects have been terminated early in a research program or later in the review process because the data did not conform to Baron and Kenny’s criteria, impeding theoretical development. While the technical literature has disputed some of Baron and Kenny’s tests, this literature has not diffused to practicing researchers. We present a nontechnical summary of the flaws in the Baron and Kenny logic, some of which have not been previously noted. We provide a decision tree and a step-by-step procedure for testing mediation, classifying its type, and interpreting the implications of findings for theory building and future research.

DOIhttps://doi.org/10.1086/651257
Indexed BySSCI ; SSCI
Language英语
WOS Research AreaBusiness & Economics
WOS SubjectBusiness
WOS IDWOS:000279443600001
Fulltext Access
Citation statistics
Cited Times [WOS]:3232   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
CollectionPersonal research not belonging to the institution
DEPARTMENT OF COMMUNICATION
Affiliation1.Univ N Carolina, Ctr Res Journalism & Mass Commun, Chapel Hill, NC 27515 USA
2.Hong Kong Baptist Univ, Sch Commun, Hong Kong, Hong Kong, Peoples R China
3.Univ Colorado, Leeds Sch Business, Boulder, CO 80309 USA
4.Duke Univ, Fuqua Sch Business, Durham, NC 27708 USA
5.Univ Hawaii Manoa, Shidler Coll Business, Honolulu, HI 96822 USA
Recommended Citation
GB/T 7714
Xinshu Zhao,Jr.John G. Lynch,Qimei Chen. Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis[J]. Journal of Consumer Research,2010,37(2):197-206.
APA Xinshu Zhao,Jr.John G. Lynch,&Qimei Chen.(2010).Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis.Journal of Consumer Research,37(2),197-206.
MLA Xinshu Zhao,et al."Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis".Journal of Consumer Research 37.2(2010):197-206.
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