UM  > 工商管理學院
Asia Pacific Breweries: Achieving Growth Through Regionalization
Nitin Pangarkar1; Jie Wu2
Source PublicationJournal of International Business Education

In February 2009, Singapore-based Asia Pacific Breweries (APB) was at a critical juncture in the development of its regionalization strategy. Its extensive network of breweries in the Asia Pacific region had significantly boosted its revenues, profits, as well the reputation of its key brands, especially Tiger. More importantly, the company had established a strong presence in rapidly growing markets such as Vietnam, Cambodia, and the Hainan province of China, thus enhancing the company's growth prospects. Despite repeated attempts at reorganization, profitability in China had remained elusive, however! APB's management was wondering if changes in its portfolio and resource allocation might further improve overall performance.

KeywordAsia Beer Branding China Regionalization Singapore Tigers
Fulltext Access
Citation statistics
Document TypeJournal article
CollectionFaculty of Business Administration
Affiliation1.National University of Singapore
2.University of Macau
Recommended Citation
GB/T 7714
Nitin Pangarkar,Jie Wu. Asia Pacific Breweries: Achieving Growth Through Regionalization[J]. Journal of International Business Education,2009,4(1):47-72.
APA Nitin Pangarkar,&Jie Wu.(2009).Asia Pacific Breweries: Achieving Growth Through Regionalization.Journal of International Business Education,4(1),47-72.
MLA Nitin Pangarkar,et al."Asia Pacific Breweries: Achieving Growth Through Regionalization".Journal of International Business Education 4.1(2009):47-72.
Related Services
Recommend this item
Usage statistics
Export to Endnote
Google Scholar
Similar articles in Google Scholar
[Nitin Pangarkar]'s Articles
[Jie Wu]'s Articles
Baidu academic
Similar articles in Baidu academic
[Nitin Pangarkar]'s Articles
[Jie Wu]'s Articles
Bing Scholar
Similar articles in Bing Scholar
[Nitin Pangarkar]'s Articles
[Jie Wu]'s Articles
Terms of Use
No data!
Social Bookmark/Share
All comments (0)
No comment.

Items in the repository are protected by copyright, with all rights reserved, unless otherwise indicated.