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Asia Pacific Breweries: Achieving Growth Through Regionalization
Nitin Pangarkar1; Jie Wu2
2009
Source PublicationJournal of International Business Education
ISSN1649-4946
Volume4Issue:1Pages:47-72
Abstract

In February 2009, Singapore-based Asia Pacific Breweries (APB) was at a critical juncture in the development of its regionalization strategy. Its extensive network of breweries in the Asia Pacific region had significantly boosted its revenues, profits, as well the reputation of its key brands, especially Tiger. More importantly, the company had established a strong presence in rapidly growing markets such as Vietnam, Cambodia, and the Hainan province of China, thus enhancing the company's growth prospects. Despite repeated attempts at reorganization, profitability in China had remained elusive, however! APB's management was wondering if changes in its portfolio and resource allocation might further improve overall performance.

KeywordAsia Beer Branding China Regionalization Singapore Tigers
DOIhttp://dx.doi.org/10.4135/9781526460950
Language英语
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Document TypeJournal article
CollectionFaculty of Business Administration
DEPARTMENT OF MANAGEMENT AND MARKETING
Affiliation1.National University of Singapore
2.University of Macau
Recommended Citation
GB/T 7714
Nitin Pangarkar,Jie Wu. Asia Pacific Breweries: Achieving Growth Through Regionalization[J]. Journal of International Business Education,2009,4(1):47-72.
APA Nitin Pangarkar,&Jie Wu.(2009).Asia Pacific Breweries: Achieving Growth Through Regionalization.Journal of International Business Education,4(1),47-72.
MLA Nitin Pangarkar,et al."Asia Pacific Breweries: Achieving Growth Through Regionalization".Journal of International Business Education 4.1(2009):47-72.
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