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Online Consumer Decision-Making Styles for Enhanced Understanding of Macau Online Consumer Behavior
Sam, Kin Meng1; Chatwin, Chris2
2015
Source PublicationASIA PACIFIC MANAGEMENT REVIEW
ISSN1029-3132
Volume20Issue:2Pages:100-107
Abstract

The purpose of this paper is to understand online consumer behavior better by analyzing online consumers' decision-making styles. In this research, an online consumer style inventory, which is suitable for online businesses to measure online consumers' decision-making styles, has been developed in Macau. The current studies of online consumer behavior have not considered the weights of the variables that can affect online consumer behavior. This paper measures online consumers' decision-making styles in Macau based on the weights of the corresponding inventory items

KeywordOnline Consumers'decision-making Styles Factor Score Coefficient Online Consumer Behavior Online Consumer Style Inventory
DOI10.1016/j.apmrv.2014.12.005
Indexed By其他
Language英语
WOS Research AreaBusiness & Economics
WOS SubjectManagement
WOS IDWOS:000213672100006
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Citation statistics
Document TypeJournal article
CollectionFaculty of Business Administration
DEPARTMENT OF ACCOUNTING AND INFORMATION MANAGEMENT
Corresponding AuthorSam, Kin Meng
Affiliation1.Department of Accounting and Information Management, University of Macau, Taipa, Macau, China
2.School of Engineering and Informatics, University of Sussex, Brighton, United Kingdom
First Author AffilicationUniversity of Macau
Corresponding Author AffilicationUniversity of Macau
Recommended Citation
GB/T 7714
Sam, Kin Meng,Chatwin, Chris. Online Consumer Decision-Making Styles for Enhanced Understanding of Macau Online Consumer Behavior[J]. ASIA PACIFIC MANAGEMENT REVIEW,2015,20(2):100-107.
APA Sam, Kin Meng,&Chatwin, Chris.(2015).Online Consumer Decision-Making Styles for Enhanced Understanding of Macau Online Consumer Behavior.ASIA PACIFIC MANAGEMENT REVIEW,20(2),100-107.
MLA Sam, Kin Meng,et al."Online Consumer Decision-Making Styles for Enhanced Understanding of Macau Online Consumer Behavior".ASIA PACIFIC MANAGEMENT REVIEW 20.2(2015):100-107.
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