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Quality of Export Memory Content: A Conceptual Framework
Joseph A. Sy-Changco1; Anne L. Souchon2; Felicitas Evangelista3
2005
Source PublicationJournal of Marketing Management
ISSN0267-257X
Volume21Issue:3-4Pages:291-306
Other Abstract

Exporting is still one of the most common ways for organisations to reach foreign markets and its success is often key to sustaining and enhancing overall firm performance. In order to maximise the likelihood of developing sustainable competitive advantage in export markets, exporting organisations now need to learn better and faster than their competitors. This paper examines organisational learning in the context of exporting activities, and more specifically focuses on export memory. A framework of export memory is proposed, with key propositions concerning performance outcomes of export memory. Conclusions are made and future research directions are indicated.

KeywordExport Memory Organisational Learning Conceptualisation
DOIhttps://doi.org/10.1362/0267257053779064
Language英语
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Document TypeJournal article
CollectionFaculty of Business Administration
DEPARTMENT OF MANAGEMENT AND MARKETING
Corresponding AuthorJoseph A. Sy-Changco
Affiliation1.University of Macau
2.The Business School Loughborough University
3.University of Western Sydney
First Author AffilicationUniversity of Macau
Corresponding Author AffilicationUniversity of Macau
Recommended Citation
GB/T 7714
Joseph A. Sy-Changco,Anne L. Souchon,Felicitas Evangelista. Quality of Export Memory Content: A Conceptual Framework[J]. Journal of Marketing Management,2005,21(3-4):291-306.
APA Joseph A. Sy-Changco,Anne L. Souchon,&Felicitas Evangelista.(2005).Quality of Export Memory Content: A Conceptual Framework.Journal of Marketing Management,21(3-4),291-306.
MLA Joseph A. Sy-Changco,et al."Quality of Export Memory Content: A Conceptual Framework".Journal of Marketing Management 21.3-4(2005):291-306.
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