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Hk Disneyland Vs. Ocean park: a Case Study on Chinese Tourists' Behavior and Disneyland's Internationalization Strategy Using IR -Framework
Joseph A. Sy-Changco; Ramendra Singh
2008-11-30
Conference Name9th International Joint World Cultural Tourism Conference
Source PublicationProceedings of 9th International Joint World Cultural Tourism Conference
Pages188-196
Conference DateNov 14-16, 2008
Conference PlaceSeoul, Korea
Abstract

The case looks at the possible reasons for the dismal performance of HK Disneyland vis-a-vis the success enjoyed by Ocean Park, Hong Kong's iconic destination for both local and foreign tourists, despite the heavy blow from the 1997 Asian financial crisis and the SARS epidemic. The analysis presented in the case, focuses on the salient characteristics of the Chinese tourists' behavior to explicate the performance of these two theme parks, and also uses the Integration-Responsiveness framework (Prahalad and Doz 1987) to evaluate the success of Disneyland's performance in Hong Kong.

KeywordMainland Chinese Tourists’ Consumption Behavior Foreign Market Entry Cultural Risks In emergIng Markets MarketIng In emergIng Markets Theme Parks Integration-responsiveness Framework
Language英语
Fulltext Access
Document TypeConference paper
CollectionFaculty of Business Administration
DEPARTMENT OF MANAGEMENT AND MARKETING
Recommended Citation
GB/T 7714
Joseph A. Sy-Changco,Ramendra Singh. Hk Disneyland Vs. Ocean park: a Case Study on Chinese Tourists' Behavior and Disneyland's Internationalization Strategy Using IR -Framework[C],2008:188-196.
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