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Quadratic effects of dynamic decision-making capability on innovation orientation and performance: Evidence from Chinese exporters
Paul Hughes1; Anne L. Souchon2; Ekaterina Nemkova3; Ian R. Hodgkinson2; João S. Oliveira2; Nathaniel Boso4; Magnus Hultman5; Abena A. Yeboah-Banin6; Joseph Sy-Changco7
2019-11
Source PublicationIndustrial Marketing Management
ISSN0019-8501
Volume83Pages:59-69
Abstract

This study examines quadratic effects of three export decision-making approaches (planning, creativity and spontaneity) on innovation orientation, and the direct effect of innovation orientation on export market performance. The model, anchored in decision theory and dynamic capabilities, is tested on a sample of Chinese exporting firms using structural equation modelling. Findings indicate that while a greater proclivity to innovate is beneficial for export market performance, a more complex web of relationships is revealed between the three export decision-making approaches and innovation orientation, providing insights on the operationalization of a dynamic decision-making capability. Specifically, while an increasing level of export planning reduces an exporter’s capacity to innovate, creativity has a positive direct effect on exporters’ innovation orientation, which also benefits from extreme spontaneity in export decision-making. We discuss theoretical contributions and export managerial implications of this dynamic decision-making capability for industrial marketing management.

KeywordDynamic Capabilities Exporting Decision-making Innovation Export Market Performance Quadratic Effects China
DOIhttps://doi.org/10.1016/j.indmarman.2018.11.005
Language英语
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Document TypeJournal article
CollectionFaculty of Business Administration
DEPARTMENT OF MANAGEMENT AND MARKETING
Corresponding AuthorJoão S. Oliveira
Affiliation1.De Montfort University, UK
2.Loughborough University, UK
3.University of Nottingham, UK
4.Kwame Nkrumah University of Science and Technology, Ghana
5.University of Leeds, UK
6.University of Ghana, Ghana
7.University of Macau, China
Recommended Citation
GB/T 7714
Paul Hughes,Anne L. Souchon,Ekaterina Nemkova,et al. Quadratic effects of dynamic decision-making capability on innovation orientation and performance: Evidence from Chinese exporters[J]. Industrial Marketing Management,2019,83:59-69.
APA Paul Hughes.,Anne L. Souchon.,Ekaterina Nemkova.,Ian R. Hodgkinson.,João S. Oliveira.,...&Joseph Sy-Changco.(2019).Quadratic effects of dynamic decision-making capability on innovation orientation and performance: Evidence from Chinese exporters.Industrial Marketing Management,83,59-69.
MLA Paul Hughes,et al."Quadratic effects of dynamic decision-making capability on innovation orientation and performance: Evidence from Chinese exporters".Industrial Marketing Management 83(2019):59-69.
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