Perceptions of Convention Attendees towards Integrated Resort: A Case Study of Macau
Siu-Ian (Amy) So1; Mimi Li2; Xinran Lehto3
Conference Name2011 ICHRIE Conference
Source PublicationProceeding of 2011 ICHRIE Conference
Conference Date27-30 July 2011
Conference PlaceDenver, Colorado USA

Gaming industry is gaining increasing attention nowadays. More and more countries plan to legalize gambling. Casino operators invest multi millions of dollars when they open integrated resorts. Many integrated resorts target convention and exhibition travelers instead of solely gambling leisure travelers. However, relatively few studies have examined convention attendees. Moreover, no previous research has focused on examining convention attendees’ perceptions towards facilities in integrated resort when attending conventions. This study was designed to fill this gap. Integrated resorts in Macau was the case in point for our assessment and data collection. The results indicate that convention attendees tend to have positive attitudes towards shopping facilities. Marketers can emphasize more on shopping facilities within the integrated resorts in order to attract more businesses. In addition, this study assesses the attendees based on nationality. Results indicate that Chinese convention attendees tend to be more positive towards the integrated resort concept when compared to other Asian and Non Asian attendees.

KeywordIntegrated Resorts Convention Attendees Mice Gambling Macao
Fulltext Access
Document TypeConference paper
Affiliation1.University of Macau, Macau, SAR China
2.Hong Kong Polytechnic University, Hong Kong, SAR, China
3.Purdue University, U.S.A
First Author AffilicationUniversity of Macau
Recommended Citation
GB/T 7714
Siu-Ian ,Mimi Li,Xinran Lehto. Perceptions of Convention Attendees towards Integrated Resort: A Case Study of Macau[C],2011.
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