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Consumers’ Views of Feng Shui: Antecedents and Behavioral Consequences
Chung-Leung Luk1; Wendy W. N. Wan2; Raymond P. M. Chow3; Cheris W.C. Chow4; Kim-Shyan Fam5; Peiguan Wu2; Sarang Kim6
2012-07
Source PublicationPsychology and Marketing
ISSN0742-6046
Volume29Issue:7Pages:488-501
Abstract

Consumers have three views about Feng Shui: instrumental, spiritual, and minimalist. According tothe instrumental view, Feng Shui arrangements can affect luck and fortune. The spiritual view treatsFeng Shui as part of one’s spiritual life and cultural identification. The minimalist view dismissesFeng Shui as superstition. We developed psychometric scales for measuring these three views andthe intention to make Feng Shui–related purchase, and conducted two studies to establish thereliability and validity of these scales. The participants in Study 1 were 331 university students; 180working adults were the participants in Study 2. These three views of Feng Shui have differentantecedents. Their effects on the intention to make Feng Shui–related purchase are also different.The effect of the instrumental view is positive and the strongest, but that of the spiritual view andthe minimalist view is weakly positive and negative, respectively. The marketing implications ofthese findings are discussed.

DOIhttps://doi.org/10.1002/mar.20537
Indexed BySSCI
Language英语
WOS Research AreaBusiness & Economics ; Psychology
WOS SubjectBusiness ; Psychology, Applied
WOS IDWOS:000305578100002
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被引频次[WOS]:4   [WOS记录]     [WOS相关记录]
Document TypeJournal article
专题DEPARTMENT OF MANAGEMENT AND MARKETING
Corresponding AuthorWendy W. N. Wan
Affiliation1.City University of Hong Kong
2.Sun Yat-Sen University
3.The Open University of Hong Kong
4.University of Macau
5.Victoria University of Wellington
6.The Australian National University
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Chung-Leung Luk,Wendy W. N. Wan,Raymond P. M. Chow,et al. Consumers’ Views of Feng Shui: Antecedents and Behavioral Consequences[J]. Psychology and Marketing,2012,29(7):488-501.
APA Chung-Leung Luk.,Wendy W. N. Wan.,Raymond P. M. Chow.,Cheris W.C. Chow.,Kim-Shyan Fam.,...&Sarang Kim.(2012).Consumers’ Views of Feng Shui: Antecedents and Behavioral Consequences.Psychology and Marketing,29(7),488-501.
MLA Chung-Leung Luk,et al."Consumers’ Views of Feng Shui: Antecedents and Behavioral Consequences".Psychology and Marketing 29.7(2012):488-501.
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