UM  > 工商管理學院  > 管理及巿場學系
Strategic Orientation, Foreign Parent Control, and Differentiation Capability Building of International Joint Ventures in an Emerging Market
Xiaoyun Chen1; Alex Xin Chen2; Kevin Zheng Zhou2
2014-09-01
Source PublicationJournal of International Marketing
ISSN1069-031X
Volume22Issue:3Pages:30-49
Abstract

This article examines how strategic orientation and foreign parent control jointly affect differentiation capability building of international joint ventures (IJVs) in an emerging market. With a multisource data set of 156 IJVs in China, the authors find that technology and customer orientations have a positive effect on IJV differentiation capability and that such effects are contingent on foreign parent control. Technology orientation leads to stronger differentiation capability when foreign equity control is higher or operational control is greater. In contrast, customer orientation is more beneficial for differentiation capability building when foreign operational control is lower or social control is greater.

KeywordAttention-based View International Joint Ventures China Strategic Orientation Differentiation Capability
DOIhttps://doi.org/10.1509/jim.13.0013
Indexed BySSCI
Language英语
WOS Research AreaBusiness ; Economics
WOS SubjectBusiness
WOS IDWOS:000342188900002
Fulltext Access
Citation statistics
Cited Times [WOS]:19   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
CollectionDEPARTMENT OF MANAGEMENT AND MARKETING
Corresponding AuthorAlex Xin Chen
Affiliation1.Department of Management and Marketing, University of Macau
2.School of Business, University of Hong Kong
First Author AffilicationUniversity of Macau
Recommended Citation
GB/T 7714
Xiaoyun Chen,Alex Xin Chen,Kevin Zheng Zhou. Strategic Orientation, Foreign Parent Control, and Differentiation Capability Building of International Joint Ventures in an Emerging Market[J]. Journal of International Marketing,2014,22(3):30-49.
APA Xiaoyun Chen,Alex Xin Chen,&Kevin Zheng Zhou.(2014).Strategic Orientation, Foreign Parent Control, and Differentiation Capability Building of International Joint Ventures in an Emerging Market.Journal of International Marketing,22(3),30-49.
MLA Xiaoyun Chen,et al."Strategic Orientation, Foreign Parent Control, and Differentiation Capability Building of International Joint Ventures in an Emerging Market".Journal of International Marketing 22.3(2014):30-49.
Related Services
Recommend this item
Bookmark
Usage statistics
Export to Endnote
Google Scholar
Similar articles in Google Scholar
[Xiaoyun Chen]'s Articles
[Alex Xin Chen]'s Articles
[Kevin Zheng Zhou]'s Articles
Baidu academic
Similar articles in Baidu academic
[Xiaoyun Chen]'s Articles
[Alex Xin Chen]'s Articles
[Kevin Zheng Zhou]'s Articles
Bing Scholar
Similar articles in Bing Scholar
[Xiaoyun Chen]'s Articles
[Alex Xin Chen]'s Articles
[Kevin Zheng Zhou]'s Articles
Terms of Use
No data!
Social Bookmark/Share
All comments (0)
No comment.
 

Items in the repository are protected by copyright, with all rights reserved, unless otherwise indicated.