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The influences of revenue diversification and incoming tourists on the performance of star-rated hotels in China
Chun Kwok LEI, Henry
2019
Source PublicationTourism Analysis
ISSN1083-5423
Other Abstract

Human capital and a transformed data set are combined into a stochastic frontier analysis to estimate the technical efficiency of star-rated hotels in 30 provinces and municipalities of China for the period of 2011-2015. The influences of revenue diversification across room, food & beverage and other services and incoming tourists on technical efficiency, labour and capital productivities are addressed. Hotels in Zhejiang, Shanghai and Tianjin are found to be the most efficient. For the efficiency and productivities determinants, per capita GDP of the hosting province is the primary determinant, hotel ranking and diversification in revenue sources contribute to efficiency and partial productivities, while tourists from different origins bring about diversified impacts. Hotels located in regions with more Taiwan tourists are more efficient with higher capital productivity. Tourists from Hong Kong, Macau and foreign countries have brought about both positive and negative linkages to efficiency and partial productivities. In general, hotels can reallocate their resources to diversify their services for better efficiency and productivities. In contrast, expanding external markets cannot guarantee higher efficiency and better productivities. Hotel management should be careful in formulating their marketing strategies.

KeywordTechnical Efficiency Labour Productivity Capital Productivity Star-rated Hotels In chIna Revenue Diversification Incoming Tourists
DOIhttps://doi.org/10.3727/108354219X15652651367488
Language英语
Fulltext Access
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Document TypeJournal article
CollectionFaculty of Business Administration
DEPARTMENT OF FINANCE AND BUSINESS ECONOMICS
Corresponding AuthorChun Kwok LEI, Henry
AffiliationDepartment of Finance and Business Economics, Faculty of Business Administration, University of Macau, Macau, China.
First Author AffilicationFaculty of Business Administration
Corresponding Author AffilicationFaculty of Business Administration
Recommended Citation
GB/T 7714
Chun Kwok LEI, Henry. The influences of revenue diversification and incoming tourists on the performance of star-rated hotels in China[J]. Tourism Analysis,2019.
APA Chun Kwok LEI, Henry.(2019).The influences of revenue diversification and incoming tourists on the performance of star-rated hotels in China.Tourism Analysis.
MLA Chun Kwok LEI, Henry."The influences of revenue diversification and incoming tourists on the performance of star-rated hotels in China".Tourism Analysis (2019).
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