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Understanding the exhibition attendees’ evaluation of their experiences: A comparison between high versus low mindful visitors
Choe, Yeongbae1; Lee, Sang-Min2; Kim, Dae-Kwan3
2014
Source PublicationJOURNAL OF TRAVEL & TOURISM MARKETING
ISSN1054-8408
Volume31Issue:7Pages:899-914
Abstract

In this paper we examine exhibition attendees’ experience and mindfulness within the exhibition industry, and identify the role of mindfulness on the evaluation of their experience. In the service industry, customer experience plays a central role in increasing satisfaction and loyalty, and the concept of mindfulness contributes to positive customer experience. The empirical results of the paper reveal that the on-site and post-evaluation of exhibition attendees’ experience are significantly different across various levels of mindfulness. In addition, several demographic and exhibition-related characteristics are statistically different between groups segmented by the level of mindfulness. Both theoretical and practical implications are covered in the discussion section.

KeywordMindfulness Experience Segmentation Service Quality Exhibition Attendees
DOI10.1080/10548408.2014.890157
Indexed BySSCI ; SSCI
Language英语
WOS Research AreaSocial Sciences - Other Topics
WOS SubjectHospitality, Leisure, Sport & Tourism
WOS IDWOS:000343899300009
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Citation statistics
Cited Times [WOS]:11   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
CollectionFaculty of Business Administration
DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Affiliation1.the National Laboratory for Tourism and eCommerce, School of Tourism and Hospitality Management, Temple University, 1801 N broad St., Philadelphia, PA 19122, USA.
2.BK 21+ Group, College of Hotel and Tourism, Kyung Hee University, 1 Hoegi-dong, Dongdaemun-gu, Seoul 130–701, Republic of Korea
3.Department of Convention Management, College of Hotel and Tourism, Kyung Hee University, 1 Hoegi-dong, Dongdaemun-gu, Seoul 130–701, Republic of Korea
Recommended Citation
GB/T 7714
Choe, Yeongbae,Lee, Sang-Min,Kim, Dae-Kwan. Understanding the exhibition attendees’ evaluation of their experiences: A comparison between high versus low mindful visitors[J]. JOURNAL OF TRAVEL & TOURISM MARKETING,2014,31(7):899-914.
APA Choe, Yeongbae,Lee, Sang-Min,&Kim, Dae-Kwan.(2014).Understanding the exhibition attendees’ evaluation of their experiences: A comparison between high versus low mindful visitors.JOURNAL OF TRAVEL & TOURISM MARKETING,31(7),899-914.
MLA Choe, Yeongbae,et al."Understanding the exhibition attendees’ evaluation of their experiences: A comparison between high versus low mindful visitors".JOURNAL OF TRAVEL & TOURISM MARKETING 31.7(2014):899-914.
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