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The role of travel experience in the structural relationships among tourists’ perceived image, satisfaction, and behavioral intentions
Liu, Xiaoming1; Li, Jun (Justin)2; Kim, Woo Gon3
2017
Source PublicationTOURISM AND HOSPITALITY RESEARCH
ISSN1467-3584
Volume17Issue:2Pages:135-146
Abstract

The theoretical relationships among tourists' perceived destination image, satisfaction, and future behavioral intentions are very important for the tourism industry and have been studied by many scholars. This paper examines how these relationships differ for tourists with different travel experiences by studying 514 Mainland Chinese outbound travelers to Macau. The conceptual model incorporates the exogenous formative concept of perceived image and the endogenous reflective concept of visitor satisfaction as well as the visitors' behavioral intentions. This study not only verifies the conceptual schema in three assumed relationships but also confirms that the importance of perceived image for satisfaction is higher for first-time visitors than it is for returning visitors. The confirmative measure model reveals that the dimension of 'leisure activities' contributes the most to the overall destination image. Finally, suggestions for tourism development organizations are provided based on the findings of this study.

KeywordModerator Effect Behavioral Intention Measurement Invariance Test Travel Experience Destination Image Satisfaction
DOI10.1177/1467358415610371
Indexed BySSCI
Language英语
WOS Research AreaSocial Sciences - Other Topics
WOS SubjectHospitality, Leisure, Sport & Tourism
WOS IDWOS:000398200400002
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Cited Times [WOS]:17   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
CollectionFaculty of Business Administration
DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Affiliation1.Faculty of Business Administration, University of Macau, Macau, China
2.Dedman School of Hospitality, College of Business, Florida State University, USA
3.International Center for Hospitality Research, Dedman School of Hospitality, College ofBusiness, Florida State University, USA
First Author AffilicationFaculty of Business Administration
Recommended Citation
GB/T 7714
Liu, Xiaoming,Li, Jun ,Kim, Woo Gon. The role of travel experience in the structural relationships among tourists’ perceived image, satisfaction, and behavioral intentions[J]. TOURISM AND HOSPITALITY RESEARCH,2017,17(2):135-146.
APA Liu, Xiaoming,Li, Jun ,&Kim, Woo Gon.(2017).The role of travel experience in the structural relationships among tourists’ perceived image, satisfaction, and behavioral intentions.TOURISM AND HOSPITALITY RESEARCH,17(2),135-146.
MLA Liu, Xiaoming,et al."The role of travel experience in the structural relationships among tourists’ perceived image, satisfaction, and behavioral intentions".TOURISM AND HOSPITALITY RESEARCH 17.2(2017):135-146.
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