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An Investigation of Hotel Room Reservation: What Are the Diverse Pricing Strategies Among Competing Hotels?
Sunny Sun1; Rob Law1; Markus Schuckert1; Lawrence Hoc Nang Fong2
2015
Source PublicationInformation and Communication Technologies in Tourism 2015
Publication PlaceSwitzerland
PublisherSpringer, Cham
Pages723-734
Abstract

In the age of e-tourism, the Internet makes hotel room rates more transparent to customers. It is widely known that hotel room rates fluctuate frequently. However, no prior study has been conducted to investigate the pricing strategies of competing hotels. To address this deficiency, the current study examined this issue. Findings indicate that hotel room rates are low and steady during early reservation period (e.g., 2.5 months). However, during the last 10 days before the check-in date, hotel room rates fluctuate the most, indicating that hotels are currently adopting diverse pricing strategies. Results also show that the best reservation time period to obtain the best available rate is 30–20 days of advance purchase. Moreover, last-minute offers rarely exist among the investigated hotels. These findings can provide hotel managers with insights about effective pricing strategies and strategic management, enabling them to inform the customers about the best reservation time period to obtain optimal room rates.

KeywordPricing Strategy Room Reservation Hotel Competition
DOI10.1007/978-3-319-14343-9_52
Language英语
ISBN978-3-319-14342-2;978-3-319-14343-9
Fulltext Access
Citation statistics
Document TypeBook chapter
CollectionFaculty of Business Administration
DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Affiliation1.School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong, China
2.University of Macau, Macau, China
Recommended Citation
GB/T 7714
Sunny Sun,Rob Law,Markus Schuckert,et al. An Investigation of Hotel Room Reservation: What Are the Diverse Pricing Strategies Among Competing Hotels?. Switzerland:Springer, Cham,2015:723-734.
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