UM  > Faculty of Business Administration
Channels for Searching Hotel and Travel Information
Sunny Sun1; Rob Law1; Chris Luk1; Lawrence Hoc Nang Fong2
2017
Source PublicationInformation and Communication Technologies in Tourism 2017
PublisherSpringer International Publishing
Pages445-458
Abstract

Tourists are increasingly relying on different channels to search for hotel-related and travel-related information. However, the gravity of importance and the performance of these channels are not clear. Thus, this study evaluates the importance and performance of these channels and identifies the factors that affect the use of these channels. The findings indicated that tourists regard international online travel agencies as the most important channel for searching hotel information. By contrast, they regard social media sites as the most important channel for searching travel-related information. Significant differences were found in the web search skills and information search behaviour of tourists. The results can provide practical implications for hotel and tourism practitioners in targeting tourists more accurately.

KeywordChannels Behaviour Hotel And Travel Information Information Search
DOI10.1007/978-3-319-51168-9_32
Language英语
ISBN978-3-319-51167-2;978-3-319-51168-9
Fulltext Access
Citation statistics
Document TypeBook chapter
CollectionFaculty of Business Administration
DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Affiliation1.School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong, China
2.Faculty of Business Administration, University of Macau, Macau, China
Recommended Citation
GB/T 7714
Sunny Sun,Rob Law,Chris Luk,et al. Channels for Searching Hotel and Travel Information:Springer International Publishing,2017:445-458.
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