UM  > 工商管理學院
Duplication of Purchase Law in the gaming entertainment industry—A transnational investigation
Desmond Lam; Bernadete Ozorio
Source PublicationInternational Journal of Hospitality Management

The global gaming entertainment industry is huge and rapidly expanding. While research on gambling purchases is extensive, few researchers investigate cross-national gambling behavior. In a bid to explore the regularities of gambling purchases, this study applied the Duplication of Purchase Law to gambling purchases across the USA, Australia, and Macao. The Duplication of Purchase Law stipulates the relationship between the duplicated purchases of two competitive or complementary brands and their market shares. Results indicate that the law applies well across time and nations; the duplications of games played are highly correlated to games’ penetration rates. Gaming businesses can use the law as benchmark to ascertain the accuracy of their game penetration rates, to measure differences or similarities between individual games, and to track changes in their market. In addition, regulators may use the law as benchmark to manage the availability of gaming.

KeywordGambling Duplication Of Purchase Law
Indexed BySSCI
WOS Research AreaSocial Sciences - Other Topics
WOS SubjectHospitality, Leisure, Sport & Tourism
WOS IDWOS:000318380100021
Fulltext Access
Citation statistics
Cited Times [WOS]:2   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
CollectionFaculty of Business Administration
Corresponding AuthorDesmond Lam
AffiliationUniversity of Macau, Av. Padre Tomás Pereira S.J., Taipa, Macao
First Author AffilicationUniversity of Macau
Corresponding Author AffilicationUniversity of Macau
Recommended Citation
GB/T 7714
Desmond Lam,Bernadete Ozorio. Duplication of Purchase Law in the gaming entertainment industry—A transnational investigation[J]. International Journal of Hospitality Management,2013,33:203-207.
APA Desmond Lam,&Bernadete Ozorio.(2013).Duplication of Purchase Law in the gaming entertainment industry—A transnational investigation.International Journal of Hospitality Management,33,203-207.
MLA Desmond Lam,et al."Duplication of Purchase Law in the gaming entertainment industry—A transnational investigation".International Journal of Hospitality Management 33(2013):203-207.
Related Services
Recommend this item
Usage statistics
Export to Endnote
Google Scholar
Similar articles in Google Scholar
[Desmond Lam]'s Articles
[Bernadete Ozorio]'s Articles
Baidu academic
Similar articles in Baidu academic
[Desmond Lam]'s Articles
[Bernadete Ozorio]'s Articles
Bing Scholar
Similar articles in Bing Scholar
[Desmond Lam]'s Articles
[Bernadete Ozorio]'s Articles
Terms of Use
No data!
Social Bookmark/Share
All comments (0)
No comment.

Items in the repository are protected by copyright, with all rights reserved, unless otherwise indicated.