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Gamble more than you want? A study of casino servicescape, perceived control and unplanned gaming behaviors
Ying Ho1; Long W. Lam1; Desmond Lam2
2019-02-11
Source PublicationInternational Journal of Contemporary Hospitality Management
ISSN0959-6119
Volume31Issue:2Pages:557-574
Abstract

Purpose – This study aims to explore the influence of casino servicescape on unplanned gaming behaviors by examining the mediating role of casino customers’ perceived behavioral control (i.e. perceived internal and external control).

Design/methodology/approach – Data were collected from 475 casino customers using street intercept survey. Multiple regression analysis was used to evaluate the mediating role of perceived behavioral control.

Findings – Results show a negative indirect effect of casino servicescape evaluation on customers’ unplanned gaming behaviors through perceived internal control. Moreover, casino customers’ perceived external control does not mediate the relationship between casino servicescape evaluation and unplanned gaming behaviors.

Research limitations/implications – Findings suggest that a favorable casino servicescape may enhance customers’ perception of control over their personal resources (e.g. skills and knowledge), which in turn facilitate self-regulation of their unplanned gaming behaviors. The findings are limited to Chinese casino customers, and researchers should further validate the results for non-Chinese casino patrons.

Practical implications – To casino operators, results suggest that the Friedman-style casino design (i.e. compact gambling areas and low ceilings) potentially encourages unplanned gaming behaviors of casino customers. From social-policy perspective, governments can create effective responsible gaming programs by enhancing casino customers’ perceived internal control.

Originality/value – This study illuminates the process that connects casino servicescape with unplanned gaming behavior by explicitly testing the mediating role of customers’ perceived behavioral control. Moreover, it examines unplanned gaming behaviors of leisure gamblers who represent the mass gaming population.

KeywordPerceived Behavioral Control Casino Servicescape Unplanned Gaming
DOIhttps://doi.org/10.1108/IJCHM-10-2017-0679
Indexed BySSCI ; SSCI
Language英语
WOS Research AreaSocial Sciences - Other Topics ; Business & Economics
WOS SubjectHospitality, Leisure, Sport & Tourism ; Management
WOS IDWOS:000458882300002
Fulltext Access
Citation statistics
Cited Times [WOS]:1   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
CollectionDEPARTMENT OF MANAGEMENT AND MARKETING
DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Corresponding AuthorYing Ho
Affiliation1.Department of Management and Marketing, Faculty of Business Administration, University of Macau, Taipa, Macao
2.International Integrated Resort Management, Faculty of Business Administration, University of Macau, Taipa, Macao
First Author AffilicationFaculty of Business Administration
Corresponding Author AffilicationFaculty of Business Administration
Recommended Citation
GB/T 7714
Ying Ho,Long W. Lam,Desmond Lam. Gamble more than you want? A study of casino servicescape, perceived control and unplanned gaming behaviors[J]. International Journal of Contemporary Hospitality Management,2019,31(2):557-574.
APA Ying Ho,Long W. Lam,&Desmond Lam.(2019).Gamble more than you want? A study of casino servicescape, perceived control and unplanned gaming behaviors.International Journal of Contemporary Hospitality Management,31(2),557-574.
MLA Ying Ho,et al."Gamble more than you want? A study of casino servicescape, perceived control and unplanned gaming behaviors".International Journal of Contemporary Hospitality Management 31.2(2019):557-574.
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