UM  > 工商管理學院
Segmenting Chinese Gamblers Based on Gambling Forms: A Latent Class Analysis
Sunny Zhenzhen Nong1; Lawrence Hoc Nang Fong2; Davis Ka Chio Fong2; Desmond Lam2
2019-07-19
Source PublicationJournal of Gambling Studies
ISSN1050-5350
Abstract

Segmentation of gamblers is useful for understanding their distinctive characteristics and enforcing customized measures in harm minimization work. Previous research has commonly adopted gambling motivation and involvement as segmentation criteria. However, these criteria are less identifable through observation. Gambling forms, used in recent gambling segmentation research, are more observable, facilitating the prevention and treatment work of governments and practitioners, as the identifed segments have distinctive gambling disorder symptoms. As gambling is widespread in the Chinese population and little is known about this ethnic group in terms of gambling form segments, latent class analysis was used to classify 855 Chinese gamblers in Macau based on their participation in 11 gambling forms in the previous 12 months. The analysis identifed three distinct segments: casino gamblers, lottery gamblers, and sociable gamblers. Socio-demographic diferences between the three segments were revealed. Casino gamblers, compared with their counterparts, were more likely to have DSM-V symptoms, particularly escape and bailouts. Lottery gamblers and sociable gamblers only difered in one symptom, the latter having a higher probability of chasing their losses. Based on these results, Macau policymakers are advised to prioritize their harm minimization measures such as requiring casinos to provide training to workers to help to identify gambling disorder symptoms and that workers should intervene when the symptoms of escape and bailouts were identifed from the gamblers. Special attention should be given to Macau casino gamblers who are male, unemployed, or with highest education of high school diploma.

KeywordChinese Gambling Activity Dsm-v Gambling Disorder Macau
DOIhttps://doi.org/10.1007/s10899-019-09877-6
Language英语
Fulltext Access
Citation statistics
Document TypeJournal article
CollectionFaculty of Business Administration
DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Corresponding AuthorLawrence Hoc Nang Fong
Affiliation1.College of Global Talents, Beijing Institute of Technology, Zhuhai, China
2.Faculty of Business Administration, University of Macau, Avenida da Universidade, Taipa, Macau SAR, China
Corresponding Author AffilicationFaculty of Business Administration
Recommended Citation
GB/T 7714
Sunny Zhenzhen Nong,Lawrence Hoc Nang Fong,Davis Ka Chio Fong,et al. Segmenting Chinese Gamblers Based on Gambling Forms: A Latent Class Analysis[J]. Journal of Gambling Studies,2019.
APA Sunny Zhenzhen Nong,Lawrence Hoc Nang Fong,Davis Ka Chio Fong,&Desmond Lam.(2019).Segmenting Chinese Gamblers Based on Gambling Forms: A Latent Class Analysis.Journal of Gambling Studies.
MLA Sunny Zhenzhen Nong,et al."Segmenting Chinese Gamblers Based on Gambling Forms: A Latent Class Analysis".Journal of Gambling Studies (2019).
Related Services
Recommend this item
Bookmark
Usage statistics
Export to Endnote
Google Scholar
Similar articles in Google Scholar
[Sunny Zhenzhen Nong]'s Articles
[Lawrence Hoc Nang Fong]'s Articles
[Davis Ka Chio Fong]'s Articles
Baidu academic
Similar articles in Baidu academic
[Sunny Zhenzhen Nong]'s Articles
[Lawrence Hoc Nang Fong]'s Articles
[Davis Ka Chio Fong]'s Articles
Bing Scholar
Similar articles in Bing Scholar
[Sunny Zhenzhen Nong]'s Articles
[Lawrence Hoc Nang Fong]'s Articles
[Davis Ka Chio Fong]'s Articles
Terms of Use
No data!
Social Bookmark/Share
All comments (0)
No comment.
 

Items in the repository are protected by copyright, with all rights reserved, unless otherwise indicated.