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Positive tourism image perceptions attract travellers – fact or fiction? The case of Beijing visitors to Macao
Glenn McCartney1; Richard Butler2; Marion Bennett3
2009-04-01
Source PublicationJournal of Vacation Marketing
ISSN1356-7667
Volume15Issue:2Pages:179-193
Abstract

Destination image research asserts that the enhancement and portrayal of positive tourism image perceptions and expectations are critical in attracting travellers. This has subsequently created a drive by destinations to attempt to assemble an array of high ranked image perceptions and holistic impressions as a central attraction strategy with the hope of stimulating and developing inbound travel. Research conducted on Chinese travellers at Beijing International Airport on their perceptions of Macao’s destination image revealed that while they held several high rated image perceptions of Macao, some of these were not the actual image attributes used as destination decision attributes or in their judgment were they attributes that actually stimulated their decision to travel to a destination. Such fi ndings not only have signifi cant implications in the development of an optimum image formation strategy for Macao in its future targeted traveller markets, but also for other locations that wish to enhance or amend their brand image as a destination repositioning approach.

KeywordDestination Brand Image Attraction Attributes
DOIhttps://doi.org/10.1177/1356766708100823
Language英语
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Document TypeJournal article
CollectionFaculty of Business Administration
DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Corresponding AuthorGlenn McCartney
Affiliation1.University of Macau
2.University of Strathclyde
3.University of Surrey
First Author AffilicationUniversity of Macau
Corresponding Author AffilicationUniversity of Macau
Recommended Citation
GB/T 7714
Glenn McCartney,Richard Butler,Marion Bennett. Positive tourism image perceptions attract travellers – fact or fiction? The case of Beijing visitors to Macao[J]. Journal of Vacation Marketing,2009,15(2):179-193.
APA Glenn McCartney,Richard Butler,&Marion Bennett.(2009).Positive tourism image perceptions attract travellers – fact or fiction? The case of Beijing visitors to Macao.Journal of Vacation Marketing,15(2),179-193.
MLA Glenn McCartney,et al."Positive tourism image perceptions attract travellers – fact or fiction? The case of Beijing visitors to Macao".Journal of Vacation Marketing 15.2(2009):179-193.
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