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Further Insights into the Relationship between Consumers’ Trust and e-Commerce Adoption
Patrick Chang Boon Lee; Desmond Chun Yip Yuen; Ken Sze Kin Lee
2006-11-17
Source PublicationInternational Journal of Electronic Business
ISSN1470-6067
Volume4Issue:5Pages:364-379
Abstract

The present study investigates the relationship of two independent variables – (i) trust and (ii) willingness to use credit cards for electronic transactions – on electronic-commerce (e-commerce) adoption. In addition to postulating that these two variables independently have a positive relationship with e-commerce adoption, the study further postulates that the two variables interact to influence adoption. Test results based on quantitative data showed the interactive effect is significant. The study also analyses e-commerce adoption using qualitative data. The combination of quantitative and qualitative findings provides a richer understanding of the effect of trust and willingness to use credit cards on e-commerce adoption.

KeywordE-commerce Adoption E-business Electronic Commerce Consumer Trust Credit Card Transactions Electronic Business
DOIhttps://doi.org/10.1504/IJEB.2006.011325
Language英语
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Document TypeJournal article
CollectionDEPARTMENT OF ACCOUNTING AND INFORMATION MANAGEMENT
Recommended Citation
GB/T 7714
Patrick Chang Boon Lee,Desmond Chun Yip Yuen,Ken Sze Kin Lee. Further Insights into the Relationship between Consumers’ Trust and e-Commerce Adoption[J]. International Journal of Electronic Business,2006,4(5):364-379.
APA Patrick Chang Boon Lee,Desmond Chun Yip Yuen,&Ken Sze Kin Lee.(2006).Further Insights into the Relationship between Consumers’ Trust and e-Commerce Adoption.International Journal of Electronic Business,4(5),364-379.
MLA Patrick Chang Boon Lee,et al."Further Insights into the Relationship between Consumers’ Trust and e-Commerce Adoption".International Journal of Electronic Business 4.5(2006):364-379.
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