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Evaluating the effectiveness of online product planning and layout tools in online apparel shopping
Sam,K. M.1; Chatwin,C. R.2
2015
Conference Name2015 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)
Source PublicationIEEE International Conference on Industrial Engineering and Engineering Management
Volume2015-January
Pages635-639
Conference Date6-9 Dec. 2015
Conference PlaceSingapore
Abstract

In online businesses, each product item has its specific product page where online consumers can adopt different online product planning and layout tools (OPPLTs) to select their most suitable product items. The product page is usually the first page that online shopping agents are directed to. As a result, a product page plays an important role in the success of online businesses. In this research, the impact of online consumers' perceptions about the usefulness of different OPPLTs on consumers' intention towards online apparel shopping is analyzed. The purpose is to obtain knowledge about the effectiveness of each OPPLT in influencing online consumers' shopping intentions. The results can provide guidance for online businesses so that their product pages can be designed effectively.

KeywordColor View Online Apparel Shopping Online Product Planning And Layout Tools Online Shopping Behavior Intention Zoom View
DOI10.1109/IEEM.2015.7385725
URLView the original
Indexed ByCPCI
Language英语
WOS Research AreaEngineering
WOS SubjectEngineering, Industrial ; Engineering, Electrical & Electronic
WOS IDWOS:000380434300130
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Cited Times [WOS]:0   [WOS Record]     [Related Records in WOS]
Document TypeConference paper
CollectionDEPARTMENT OF ACCOUNTING AND INFORMATION MANAGEMENT
Affiliation1.Department of Accounting and Information Management,University of Macau,,Macao
2.Department of Engineering and Design,University of Sussex,,Brighton,United Kingdom
First Author AffilicationUniversity of Macau
Recommended Citation
GB/T 7714
Sam,K. M.,Chatwin,C. R.. Evaluating the effectiveness of online product planning and layout tools in online apparel shopping[C],2015:635-639.
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