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The Relative Impact of Market Orientation and Entrepreneurship on Export Performance: Do We Really Know Enough?
Mac,Lancy1; Evangelista,Felicitas2
2016-10-19
Source PublicationJournal of Global Marketing
ISSN15286975 08911762
Volume29Issue:5Pages:266-281
Abstract

The impact of international corporate entrepreneurship and market orientation on firm performance is well acknowledged in the literature, but their relative influence on the performance of exporting firms remains inconclusive. This study seeks to help clarify the influence of these organizational resources by introducing a third complementary resource, namely commitment to learning. The results, based on data obtained from a survey of exporters in China, show that commitment to learning mediates the relationship between market orientation and entrepreneurship. It was also found that market orientation could be a double-edged sword for exporters in that it can enhance export satisfaction through entrepreneurship, but it can also have negative impact on profit.

KeywordEntrepreneurship Exporter Learning Orientation Market Orientation
DOI10.1080/08911762.2016.1196285
URLView the original
Language英语
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Document TypeJournal article
CollectionDEPARTMENT OF MANAGEMENT AND MARKETING
Corresponding AuthorMac,Lancy
Affiliation1.Faculty of Business Administration,University of Macau,,Macau,Macao
2.School of Business,Western Sydney University,,Sydney,Australia
First Author AffilicationFaculty of Business Administration
Corresponding Author AffilicationFaculty of Business Administration
Recommended Citation
GB/T 7714
Mac,Lancy,Evangelista,Felicitas. The Relative Impact of Market Orientation and Entrepreneurship on Export Performance: Do We Really Know Enough?[J]. Journal of Global Marketing,2016,29(5):266-281.
APA Mac,Lancy,&Evangelista,Felicitas.(2016).The Relative Impact of Market Orientation and Entrepreneurship on Export Performance: Do We Really Know Enough?.Journal of Global Marketing,29(5),266-281.
MLA Mac,Lancy,et al."The Relative Impact of Market Orientation and Entrepreneurship on Export Performance: Do We Really Know Enough?".Journal of Global Marketing 29.5(2016):266-281.
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