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An Investigation of Gen-Y's Online Hotel Information Search: The Case of Hong Kong
Sun,Sunny1; Fong,Lawrence Hoc Nang2; Law,Rob1; Luk,Chris1
2016-04-02
Source PublicationAsia Pacific Journal of Tourism Research
ISSN17416507 10941665
Volume21Issue:4Pages:443-456
Abstract

The Internet has made searching for hotel room information and making online reservations common practices among hotel guests. Despite constantly changing consumer behavior and widespread application of online hotel information sources, limited studies have been conducted to examine the online sources used frequently by customers and the related attributes of such sources. As such, drawing from an online questionnaire survey with 205 respondents, findings in this study indicate that there are no socio-demographic effects on future purchase intention of Generation (Gen) Y travelers. Moreover, websites of suppliers (e.g. official websites of hotels), travel intermediaries (e.g. Hotels.com), and social media (e.g. TripAdvisor) are the three major types of websites used by Gen Y hotel guests. Travel intermediary websites are often used to search for hotel information, whereas social media websites are used to make reservations. Based on these findings, implications for hotel managers are discussed.

KeywordConsumer Behavior Hotel Information Search Online Prediction Tracking
DOI10.1080/10941665.2015.1062405
URLView the original
Indexed BySSCI
Language英语
WOS Research AreaSocial Sciences - Other Topics
WOS SubjectHospitality, Leisure, Sport & Tourism
WOS IDWOS:000371905100005
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Citation statistics
Cited Times [WOS]:9   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
CollectionFaculty of Business Administration
DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Corresponding AuthorFong,Lawrence Hoc Nang
Affiliation1.School of Hotel & Tourism Management,The Hong Kong Polytechnic University,,Kowloon,Hong Kong
2.Faculty of Business Administration,University of Macau,,Taipa,Macao
Corresponding Author AffilicationFaculty of Business Administration
Recommended Citation
GB/T 7714
Sun,Sunny,Fong,Lawrence Hoc Nang,Law,Rob,et al. An Investigation of Gen-Y's Online Hotel Information Search: The Case of Hong Kong[J]. Asia Pacific Journal of Tourism Research,2016,21(4):443-456.
APA Sun,Sunny,Fong,Lawrence Hoc Nang,Law,Rob,&Luk,Chris.(2016).An Investigation of Gen-Y's Online Hotel Information Search: The Case of Hong Kong.Asia Pacific Journal of Tourism Research,21(4),443-456.
MLA Sun,Sunny,et al."An Investigation of Gen-Y's Online Hotel Information Search: The Case of Hong Kong".Asia Pacific Journal of Tourism Research 21.4(2016):443-456.
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