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Co-creation experience and place attachment: Festival evaluation
Zhang,Carol Xiaoyue1; Fong,Lawrence Hoc Nang2; Li,Shi Na3
Source PublicationInternational Journal of Hospitality Management

Adopting customer-to-customer value co-creation logic, this study explored the underlying dimensions of the co-creation experience and its effects on the behavioral intention to attend festivals. The analysis focused on the role of place attachment and festival satisfaction as mediators in the relationship between festival visitors’ satisfaction with the co-creation experience and their behavioral intention to attend the festival. Drawing on 444 survey responses, our findings support the mediation roles of place dependence and festival satisfaction. The findings did not vary between tourists and residents. This suggests that facilitating shared consumption of festivals motivates festival attendees to re-patronize specific festivals. Based on these findings, both theoretical and practical implications of this analysis are discussed.

KeywordCo-creation Cultural Festival Customer-to-customer Logic Place Attachment Satisfaction
URLView the original
Indexed BySSCI
WOS Research AreaSocial Sciences - Other Topics
WOS SubjectHospitality, Leisure, Sport & Tourism
WOS IDWOS:000478712400022
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Cited Times [WOS]:3   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
CollectionFaculty of Business Administration
Affiliation1.Marketing and Sales,Portsmouth Business School,University of Portsmouth,,Portsmouth,PO1 3DE,United Kingdom
2.International Integrated Resort Management,Faculty of Business Administration,University of Macau,,Macau SAR,E22-3037,China
3.School of Tourism Management,Sun Yat-sen University,,Zhuhai,519082,China
Recommended Citation
GB/T 7714
Zhang,Carol Xiaoyue,Fong,Lawrence Hoc Nang,Li,Shi Na. Co-creation experience and place attachment: Festival evaluation[J]. International Journal of Hospitality Management,2019,81:193-204.
APA Zhang,Carol Xiaoyue,Fong,Lawrence Hoc Nang,&Li,Shi Na.(2019).Co-creation experience and place attachment: Festival evaluation.International Journal of Hospitality Management,81,193-204.
MLA Zhang,Carol Xiaoyue,et al."Co-creation experience and place attachment: Festival evaluation".International Journal of Hospitality Management 81(2019):193-204.
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