UM
Destination-selection attributes for international association meetings: A mixed-methods study
Jo,Deokhyun1; Park,Hyo Yeun2; Choe,Yeongbae3; Kim,Dae Kwan4
2019-09-01
Source PublicationJournal of Destination Marketing and Management
ISSN2212571X
Volume13Pages:61-72
AbstractDestination selection by international associations is a dynamic and complex decision-making process in which many stakeholders participate. In this process, key decision makers in associations engage in a series of individual decision-making processes based upon their own perceptions and decision criteria. The overall goal of this study is to understand the decision-making process and identify important decision-making criteria in international associations by applying a mixed-methods approach. This study reveals the complex structure and role of international association buying centers in the process of destination selection, and it identifies 24 important but underexplored attributes affecting this process based on a series of qualitative and quantitative research methods. The findings serve as a foundation for better marketing strategies in destination marketing organizations.
KeywordBuying center CVBs Destination selection International association Meetings and conventions Selection attributes
DOI10.1016/j.jdmm.2019.05.005
URLView the original
Language英语
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Document TypeJournal article
CollectionUniversity of Macau
Corresponding AuthorChoe,Yeongbae
Affiliation1.Korea MICE Bureau,Korea Tourism Organization,,Wonju,26464,South Korea
2.Department of Tourism Management,Korea Tourism College,,Icheon,17306,South Korea
3.Department of Integrated Resort and Tourism Management,Faculty of Business Administration,University of Macau,,Taipa,China
4.College of Hotel & Tourism Management,Kyung Hee University,,Dongdaemun-gu,02447,South Korea
Corresponding Author AffilicationFaculty of Business Administration
Recommended Citation
GB/T 7714
Jo,Deokhyun,Park,Hyo Yeun,Choe,Yeongbae,et al. Destination-selection attributes for international association meetings: A mixed-methods study[J]. Journal of Destination Marketing and Management,2019,13:61-72.
APA Jo,Deokhyun,Park,Hyo Yeun,Choe,Yeongbae,&Kim,Dae Kwan.(2019).Destination-selection attributes for international association meetings: A mixed-methods study.Journal of Destination Marketing and Management,13,61-72.
MLA Jo,Deokhyun,et al."Destination-selection attributes for international association meetings: A mixed-methods study".Journal of Destination Marketing and Management 13(2019):61-72.
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