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Destination-selection attributes for international association meetings: A mixed-methods study
Deokhyun Jo1; Hyo-Yeun Park2; Yeongbae Choe3; Dae-Kwan Kim4
Source PublicationJournal of Destination Marketing & Management

Destination selection by international associations is a dynamic and complex decision-making process in which many stakeholders participate. In this process, key decision makers in associations engage in a series of individual decision-making processes based upon their own perceptions and decision criteria. The overall goal of this study is to understand the decision-making process and identify important decision-making criteria in international associations by applying a mixed-methods approach. This study reveals the complex structure and role of international association buying centers in the process of destination selection, and it identifies 24 important but underexplored attributes affecting this process based on a series of qualitative and quantitative research methods. The findings serve as a foundation for better marketing strategies in destination marketing organizations.

KeywordInternational Association Destination Selection Selection Attributes Buying Center Cvbs Meetings And Conventions
URLView the original
Indexed BySSCI
WOS Research AreaSocial Sciences - Other Topics ; Business & Economics
WOS SubjectHospitality, Leisure, Sport & Tourism ; Management
WOS IDWOS:000484875700006
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Cited Times [WOS]:1   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
CollectionFaculty of Business Administration
Corresponding AuthorYeongbae Choe
Affiliation1.Korea MICE Bureau, Korea Tourism Organization, 10 Segye-ro, Wonju, Gangwon-do, 26464, Republic of Korea
2.Department of Tourism Management, Korea Tourism College, 311 Ijang-ro 197-73, Sindun-myeon, Icheon, Gyeonggi-do, 17306, Republic of Korea
3.Department of Integrated Resort and Tourism Management, Faculty of Business Administration, University of Macau, Avenida da Universidade, Taipa, Macau SAR, China
4.College of Hotel & Tourism Management, Kyung Hee University, 26 Kyungheedae-ro, Dongdaemun-gu, Seoul, 02447, Republic of Korea
Corresponding Author AffilicationFaculty of Business Administration
Recommended Citation
GB/T 7714
Deokhyun Jo,Hyo-Yeun Park,Yeongbae Choe,et al. Destination-selection attributes for international association meetings: A mixed-methods study[J]. Journal of Destination Marketing & Management,2019,13:61-72.
APA Deokhyun Jo,Hyo-Yeun Park,Yeongbae Choe,&Dae-Kwan Kim.(2019).Destination-selection attributes for international association meetings: A mixed-methods study.Journal of Destination Marketing & Management,13,61-72.
MLA Deokhyun Jo,et al."Destination-selection attributes for international association meetings: A mixed-methods study".Journal of Destination Marketing & Management 13(2019):61-72.
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