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Price Fairness in the Era of the Sharing Economy
Chark,Robin
2019-08-01
Source PublicationCornell Hospitality Quarterly
ISSN19389655
Volume60Issue:3Pages:200-211
Abstract

The meaning of price fairness in the sharing economy is examined in four experiments. The results suggest that the sharing economy evokes communal norms that make customers more sensitive to the unfairness of demand-based pricing. Specifically, the four studies demonstrate that (a) framing demand-based pricing as a surcharge is perceived as less fair than framing it as a foregone discount when used by a family on Airbnb but not when used by a hotel on Expedia or a hotel on Airbnb; (b) the effect of host (family vs. hotel) on the perceived fairness of surcharges is diminished when the surcharge is justified with an exchange good (free wifi service) but not when it is justified by a communal good (free cooking instruction); (c) the interaction of host by type of extra good on perceived price fairness is mediated by the activation of communal (vs. exchange) norms; and (d) the host-by-framing interaction has similar effects on booking intention as it does on perceived price fairness.

KeywordBehavioral Pricing Price Fairness Relationship Norms Sharing Economy
DOI10.1177/1938965518790221
URLView the original
Indexed BySSCI
Language英语
WOS Research AreaSocial Sciences - Other Topics ; Sociology ; Business & Economics
WOS SubjectHospitality, Leisure, Sport & Tourism ; Management ; Sociology
WOS IDWOS:000474898600003
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Citation statistics
Document TypeJournal article
CollectionDEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Corresponding AuthorChark,Robin
AffiliationUniversity of Macau,,China
First Author AffilicationUniversity of Macau
Corresponding Author AffilicationUniversity of Macau
Recommended Citation
GB/T 7714
Chark,Robin. Price Fairness in the Era of the Sharing Economy[J]. Cornell Hospitality Quarterly,2019,60(3):200-211.
APA Chark,Robin.(2019).Price Fairness in the Era of the Sharing Economy.Cornell Hospitality Quarterly,60(3),200-211.
MLA Chark,Robin."Price Fairness in the Era of the Sharing Economy".Cornell Hospitality Quarterly 60.3(2019):200-211.
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