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The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance
Wu,Jie1; Ma,Zhenzhong2,3; Liu,Zhiyang4
2019-06-01
Source PublicationJournal of Business Research
ISSN01482963
Volume99Pages:524-533
AbstractThis study proposes a moderated mediating framework to describe the relationships among international diversification, technological capability, market orientation and emerging market multinational enterprises' new product performance. Within this framework, emerging market multinational enterprises' technological capabilities mediate the impact of internationalization on new product performance. This mediating effect is more salient for firms entering more developed markets than those entering less developed markets. Analysis of a sample of Chinese multinationals' internationalization process supports these relationships.
KeywordChina Emerging market multinational International diversification Market orientation Product innovation Technological capability
DOI10.1016/j.jbusres.2018.03.025
URLView the original
Language英语
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Cited Times [WOS]:2   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
CollectionUniversity of Macau
Corresponding AuthorLiu,Zhiyang
Affiliation1.University of Macau,,Macao
2.University of Windsor,,Windsor,Canada
3.Nanjing Audit University,,Nanjing,China
4.Shanghai University of Finance and Economics,,China
First Author AffilicationUniversity of Macau
Recommended Citation
GB/T 7714
Wu,Jie,Ma,Zhenzhong,Liu,Zhiyang. The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance[J]. Journal of Business Research,2019,99:524-533.
APA Wu,Jie,Ma,Zhenzhong,&Liu,Zhiyang.(2019).The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance.Journal of Business Research,99,524-533.
MLA Wu,Jie,et al."The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance".Journal of Business Research 99(2019):524-533.
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