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The moderating effect of technology and marketing know-how in the regional-global diversification link: Evidence from emerging market multinationals
Jie Wu1; Nitin Pangarkar2; Zefu Wu1
2016-12
Source PublicationInternational Business Review
ABS Journal Level3
ISSN0969-5931
Volume25Issue:6Pages:1273-1284
Abstract

In this study, we link regional diversification to global diversification of emerging market multinationals (EMNCs) and explore the importance of firm-specific technology and marketing know-how in that process. We develop our hypotheses and test them using a sample of 625 Chinese manufacturing multinationals across multiple industries. The results reveal that regional diversification predicts global diversification, and that firm-specific technology and marketing know-how both increase the likelihood of a firm's moving from regional to global operations. Technology know-how was found to be more influential than marketing know-how.

KeywordEmerging Market Multinationals Global Diversification Marketing Know-how Regional Diversification Technology Know-how
DOIhttp://doi.org/10.1016/j.ibusrev.2016.03.012
URLView the original
Indexed BySSCI ; SSCI
Language英语
WOS Research AreaBusiness ; Economics
WOS SubjectBusiness
WOS IDWOS:000386400600008
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Citation statistics
Cited Times [WOS]:3   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
CollectionFaculty of Business Administration
DEPARTMENT OF MANAGEMENT AND MARKETING
Corresponding AuthorZefu Wu
Affiliation1.University of Macau and Huaqiao University, China
2.National University of Singapore, School of Business, 1 Business Link, 117592, Singapore
First Author AffilicationUniversity of Macau
Corresponding Author AffilicationUniversity of Macau
Recommended Citation
GB/T 7714
Jie Wu,Nitin Pangarkar,Zefu Wu. The moderating effect of technology and marketing know-how in the regional-global diversification link: Evidence from emerging market multinationals[J]. International Business Review,2016,25(6):1273-1284.
APA Jie Wu,Nitin Pangarkar,&Zefu Wu.(2016).The moderating effect of technology and marketing know-how in the regional-global diversification link: Evidence from emerging market multinationals.International Business Review,25(6),1273-1284.
MLA Jie Wu,et al."The moderating effect of technology and marketing know-how in the regional-global diversification link: Evidence from emerging market multinationals".International Business Review 25.6(2016):1273-1284.
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