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The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance
Jie Wu1; Zhenzhong Ma2,3; Zhiyang Liu4
2019-06
Source PublicationJournal of Business Research
ISSN0148-2963
Volume99Pages:524-533
Abstract

This study proposes a moderated mediating framework to describe the relationships among international diversification, technological capability, market orientation and emerging market multinational enterprises' new product performance. Within this framework, emerging market multinational enterprises' technological capabilities mediate the impact of internationalization on new product performance. This mediating effect is more salient for firms entering more developed markets than those entering less developed markets. Analysis of a sample of Chinese multinationals' internationalization process supports these relationships.

KeywordChina Emerging Market Multinational International Diversification Market Orientation Product Innovation Technological Capability
DOIhttps://doi.org/10.1016/j.jbusres.2018.03.025
URLView the original
Indexed BySSCI
Language英语
WOS Research AreaBusiness ; Economics
WOS SubjectBusiness
WOS IDWOS:000468253300052
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Cited Times [WOS]:5   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
CollectionDEPARTMENT OF MANAGEMENT AND MARKETING
Corresponding AuthorZhiyang Liu
Affiliation1.University of Macau, Avenida da Universidade, Taipa, Macau
2.University of Windsor, Windsor, Ontario, Canada
3.Nanjing Audit University, Nanjing, China
4.Shanghai University of Finance and Economics, China
First Author AffilicationUniversity of Macau
Recommended Citation
GB/T 7714
Jie Wu,Zhenzhong Ma,Zhiyang Liu. The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance[J]. Journal of Business Research,2019,99:524-533.
APA Jie Wu,Zhenzhong Ma,&Zhiyang Liu.(2019).The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance.Journal of Business Research,99,524-533.
MLA Jie Wu,et al."The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance".Journal of Business Research 99(2019):524-533.
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