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Estimating future room occupancy fluctuations to optimize hotel revenues
Tang,Candy Mei Fung1; King,Brian E.M.2; Kulendran,Nada3
2015
Source PublicationJournal of Travel and Tourism Marketing
ISSN10548408
Volume32Issue:7Pages:870-885
Abstract

This study proposes a hotel demand estimation mechanism that assesses the likelihood of forthcoming occupancy peaks and troughs applicable to different hotel classifications. In anticipating rate fluctuations, the approach is less dependent than many prevailing hotel forecasts on short-term seasonal-related factors. In operating revenue management systems, hotel managers should predict forthcoming occupancy upturns and downturns to prepare accurate midto long-run estimates. The proposed approach reduces the financial risks associated with volatile occupancy rates and facilitates efficient resource management. The average contraction period for Hong Kong hotel occupancies from one peak point to the next trough was found to exceed the duration of the corresponding expansion period.

KeywordHotel Industry Occupancy Rate Peak Periods Revenue Management Trough Periods
DOI10.1080/10548408.2015.1063827
URLView the original
Indexed BySSCI
Language英语
WOS Research AreaSocial Sciences - Other Topics
WOS SubjectHospitality, Leisure, Sport & Tourism
WOS IDWOS:000362549800006
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Citation statistics
Cited Times [WOS]:1   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
CollectionDEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Corresponding AuthorTang,Candy Mei Fung
Affiliation1.University of Macau,,Tapia- Macau,Macao
2.School of Hotel and Tourism Management,The Hong Kong Polytechnic University,,Kowloon,Hong Kong
3.College of Business,Victoria University,,Melbourne,8001,Australia
First Author AffilicationUniversity of Macau
Corresponding Author AffilicationUniversity of Macau
Recommended Citation
GB/T 7714
Tang,Candy Mei Fung,King,Brian E.M.,Kulendran,Nada. Estimating future room occupancy fluctuations to optimize hotel revenues[J]. Journal of Travel and Tourism Marketing,2015,32(7):870-885.
APA Tang,Candy Mei Fung,King,Brian E.M.,&Kulendran,Nada.(2015).Estimating future room occupancy fluctuations to optimize hotel revenues.Journal of Travel and Tourism Marketing,32(7),870-885.
MLA Tang,Candy Mei Fung,et al."Estimating future room occupancy fluctuations to optimize hotel revenues".Journal of Travel and Tourism Marketing 32.7(2015):870-885.
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