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Exploring the differences among Chinese casino gamblers’ characteristics, motivations, and behaviors
Chan,Sow Hup Joanne1; Wan,Yim King Penny2; Wong,Ip Kin Anthony2
2015-01-25
Source PublicationJournal of Vacation Marketing
ABS Journal Level1
ISSN14791870 13567667
Volume21Issue:1Pages:23-36
Abstract

Few studies of gambling report subgroup differences within a culture. This study investigates whether there are subgroup differences among gamblers regarding their characteristics and their gambling behaviors and motivations. Face-to-face survey data were collected from two major groups of gamblers in Macau, namely mainland Chinese and Hong Kong Chinese. Findings from 371 respondents indicate significant differences between places of origin with regard to age, gender, monthly income, occupation, whether it was their first trip, the primary purpose of the trip, length of intended stay, and how long they usually stay in one casino. There are also behavioral differences, such as the size of the bets for each game, and the motivation for gambling. Marketing implications to meet the needs of the subgroups of Chinese customers were also drawn.

KeywordBehaviors Characteristics Chinese Gamblers Motivations Preferences
DOI10.1177/1356766714542188
URLView the original
Indexed BySSCI
Language英语
WOS Research AreaBusiness & Economics ; Social Sciences - Other Topics
WOS SubjectBusiness ; Hospitality, Leisure, Sport & Tourism
WOS IDWOS:000355841600002
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Citation statistics
Cited Times [WOS]:8   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
CollectionDEPARTMENT OF MANAGEMENT AND MARKETING
Corresponding AuthorChan,Sow Hup Joanne
Affiliation1.University of Macau,,Macao
2.Institute for Tourism Studies,,Macao
First Author AffilicationUniversity of Macau
Corresponding Author AffilicationUniversity of Macau
Recommended Citation
GB/T 7714
Chan,Sow Hup Joanne,Wan,Yim King Penny,Wong,Ip Kin Anthony. Exploring the differences among Chinese casino gamblers’ characteristics, motivations, and behaviors[J]. Journal of Vacation Marketing,2015,21(1):23-36.
APA Chan,Sow Hup Joanne,Wan,Yim King Penny,&Wong,Ip Kin Anthony.(2015).Exploring the differences among Chinese casino gamblers’ characteristics, motivations, and behaviors.Journal of Vacation Marketing,21(1),23-36.
MLA Chan,Sow Hup Joanne,et al."Exploring the differences among Chinese casino gamblers’ characteristics, motivations, and behaviors".Journal of Vacation Marketing 21.1(2015):23-36.
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