Where do tourists stay overnight in Macau?
Sun,Sunny1; Law,Rob1; Fong,Davis Ka Chio2
Source PublicationTourism Recreation Research

During their trips, it is common for tourists to select their places to stay overnight. Nevertheless, along with the diversification of choices at present, tourists also select casinos, saunas, and karaoke bars. In other words, a commercial establishment may not be the default choice from the perspective of tourists. This study examines the factors that affect the accommodation/overnight stay choices of tourists in Macau and investigates the effects of the four aspects of market segmentation namely, demographics, geographic regions, psychographics, and behavioural patterns. The findings showed that they significantly affect the places that tourists select stay overnight, with geographic regions having the strongest effect. A revised model is also proposed.

KeywordMarket Segmentation Overnight Stay Theory Tourists
URLView the original
WOS Research AreaSocial Sciences - Other Topics
WOS SubjectHospitality, Leisure, Sport & Tourism
WOS IDWOS:000435555800002
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Cited Times [WOS]:0   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
Corresponding AuthorSun,Sunny
Affiliation1.School of Hotel and Tourism Management,The Hong Kong Polytechnic University,,Kowloon,Hong Kong
2.Faculty of Business Administration,University of Macau,,Taipa,Macao
Recommended Citation
GB/T 7714
Sun,Sunny,Law,Rob,Fong,Davis Ka Chio. Where do tourists stay overnight in Macau?[J]. Tourism Recreation Research,2018,43(1):15-25.
APA Sun,Sunny,Law,Rob,&Fong,Davis Ka Chio.(2018).Where do tourists stay overnight in Macau?.Tourism Recreation Research,43(1),15-25.
MLA Sun,Sunny,et al."Where do tourists stay overnight in Macau?".Tourism Recreation Research 43.1(2018):15-25.
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