Can staying overnight affect traveler satisfaction? Evidence from a gambling destination
Xu,Yukuan1,5; Zhang,Ziqiong2; Fong,Davis Ka Chio3; Law,Rob4
2018-09-02
Source PublicationAsia Pacific Journal of Tourism Research
ISSN17416507 10941665
Volume23Issue:9Pages:907-923
Abstract

Given that satisfied travelers tend to become repeat customers and spread positive word of mouth, destinations must induce travel satisfaction to increase their income. Travelers may face increasing physical and mental challenges during their travel that can undermine their travel experience, and staying overnight in a destination can improve the satisfaction of travelers by refreshing their energy. Given its important role in increasing the revenues of certain destinations such as Macau, staying overnight is strongly encouraged among travelers. However, the relationship between staying overnight and traveler satisfaction in the casino context has never been studied. By conducting a survey among 17,742 travelers in Macau, this study explores the moderating effect of staying overnight on the relationship between travel experience and satisfaction. The results indicate that staying overnight strengthens (reduces) the negative effect of visiting frequency (outside-Macau casino experience). However, staying overnight has no moderating effect on such relationship when the negative influence of first-time visit is considered. These findings also provide implications for tourism researchers and practitioners.

KeywordAsia Pacific Consumer Involvement Theory Equity Theory Gambling Destination Moderating Effect Norm Theory Staying Overnight Tourism Marketing Travel Experience Traveler Satisfaction
DOI10.1080/10941665.2018.1509882
URLView the original
Indexed BySSCI ; SSCI
Language英语
WOS Research AreaSocial Sciences - Other Topics
WOS SubjectHospitality, Leisure, Sport & Tourism
WOS IDWOS:000442406400005
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Cited Times [WOS]:0   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
CollectionDEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Corresponding AuthorZhang,Ziqiong
Affiliation1.School of Management,Harbin Institute of Technology,,Harbin,China
2.School of Management,Harbin Institute of Technology,,Harbin,China
3.Faculty of Business Administration,University of Macau,,Macao
4.School of Hotel and Tourism Management,Hong Kong Polytechnic University,,Hong Kong
5.Department of Management and Marketing,Faculty of Business,The Hong Kong Polytechnic University,,Hong Kong
Recommended Citation
GB/T 7714
Xu,Yukuan,Zhang,Ziqiong,Fong,Davis Ka Chio,et al. Can staying overnight affect traveler satisfaction? Evidence from a gambling destination[J]. Asia Pacific Journal of Tourism Research,2018,23(9):907-923.
APA Xu,Yukuan,Zhang,Ziqiong,Fong,Davis Ka Chio,&Law,Rob.(2018).Can staying overnight affect traveler satisfaction? Evidence from a gambling destination.Asia Pacific Journal of Tourism Research,23(9),907-923.
MLA Xu,Yukuan,et al."Can staying overnight affect traveler satisfaction? Evidence from a gambling destination".Asia Pacific Journal of Tourism Research 23.9(2018):907-923.
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