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Maximising business returns to corporate social responsibility communication: An empirical test
Andrea Pérez1; María del Mar García de los Salmones1; Matthew Tingchi Liu2
2019-07-01
Source PublicationBusiness Ethics
ISSN0962-8770
Volume28Issue:3Pages:275-289
Abstract

Based on a classic conceptual model of corporate social responsibility (CSR) communication, we developed an empirical research study to test how several aspects of CSR message content (i.e., issue importance, impact, motives, fit, commitment) are associated with external support responses (i.e., purchase, advocacy). We also tested the moderating role of stakeholder- and company-specific factors (i.e., issue support and industry, respectively) in the proposed model. Data were collected from 302 participants who evaluated the same CSR information displayed in the websites of a fictitious bank and a fictitious restaurant chain. The findings suggest that better perceptions on how the CSR message reinforces issue importance, corporate CSR impact and altruistic motives lead to higher purchase and advocacy intentions. CSR fit is related only to advocacy, while CSR commitment does not have any significant impact on participants’ responses. Some new interdependence relationships are also identified among issue importance, motives, fit, and commitment. The moderating role of issue support and industry is confirmed.

DOIhttps://doi.org/10.1111/beer.12221
URLView the original
Indexed BySSCI
Language英语
WOS Research AreaBusiness & Economics ; Social Sciences - Other Topics
WOS SubjectBusiness ; Ethics
WOS IDWOS:000471931800001
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Citation statistics
Cited Times [WOS]:9   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
CollectionDEPARTMENT OF MANAGEMENT AND MARKETING
Faculty of Business Administration
Corresponding AuthorAndrea Pérez
Affiliation1.Business Administration Department, University of Cantabria, Santander, Spain
2.Faculty of Business Administration, University of Macau, Taipa, China
Recommended Citation
GB/T 7714
Andrea Pérez,María del Mar García de los Salmones,Matthew Tingchi Liu. Maximising business returns to corporate social responsibility communication: An empirical test[J]. Business Ethics,2019,28(3):275-289.
APA Andrea Pérez,María del Mar García de los Salmones,&Matthew Tingchi Liu.(2019).Maximising business returns to corporate social responsibility communication: An empirical test.Business Ethics,28(3),275-289.
MLA Andrea Pérez,et al."Maximising business returns to corporate social responsibility communication: An empirical test".Business Ethics 28.3(2019):275-289.
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