UM  > 工商管理學院  > 綜合度假村及旅遊管理學系
Role of Internal Marketing on Employees’ Perceived Job Performance in an Asian Integrated Resort
Chi Ying Ieong1; Desmond Lam2
2016-07-03
Source PublicationJournal of Hospitality Marketing and Management
ISSN1936-8623
Volume25Issue:5Pages:589-612
Other Abstract

This exploratory study investigates the role of internal marketing on employees’ perceived job performance in an Asian integrated resort. A major survey was conducted on 202 full-time employees working in various departments of a major integrated resort in Macau. Factor analysis revealed two internal marketing factors: (a) Vision, Communication, and Overall Development and (b) Job Training and Rewards. A structural equation model was created, with hypothesized paths from internal marketing factors to job satisfaction and perceived job performance. The results showed that both factors have a significant and positive effect on employees’ job satisfaction. Employees’ job satisfaction is, in turn, positively associated to their perceived job performance. The results would have useful implications to hospitality businesses, particularly in Asia, with regards to identifying factors that help in meeting the expectations of hospitality employees and retaining them.

KeywordInternal Marketing Integrated Resort Job Satisfaction Perceived Job Performance
DOIhttps://doi.org/10.1080/19368623.2015.1067664
URLView the original
Indexed BySSCI
Language英语
WOS Research AreaBusiness & Economics ; Social Sciences - Other Topics
WOS SubjectBusiness ; Hospitality, Leisure, Sport & Tourism ; Management
WOS IDWOS:000380277000004
Fulltext Access
Citation statistics
Cited Times [WOS]:8   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
CollectionDEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Corresponding AuthorDesmond Lam
Affiliation1.Alumni and Development Office, University of Macau, Taipa, Macau, China
2.Department of Business Administration, University of Macau, Taipa, Macau, China
First Author AffilicationUniversity of Macau
Corresponding Author AffilicationUniversity of Macau
Recommended Citation
GB/T 7714
Chi Ying Ieong,Desmond Lam. Role of Internal Marketing on Employees’ Perceived Job Performance in an Asian Integrated Resort[J]. Journal of Hospitality Marketing and Management,2016,25(5):589-612.
APA Chi Ying Ieong,&Desmond Lam.(2016).Role of Internal Marketing on Employees’ Perceived Job Performance in an Asian Integrated Resort.Journal of Hospitality Marketing and Management,25(5),589-612.
MLA Chi Ying Ieong,et al."Role of Internal Marketing on Employees’ Perceived Job Performance in an Asian Integrated Resort".Journal of Hospitality Marketing and Management 25.5(2016):589-612.
Related Services
Recommend this item
Bookmark
Usage statistics
Export to Endnote
Google Scholar
Similar articles in Google Scholar
[Chi Ying Ieong]'s Articles
[Desmond Lam]'s Articles
Baidu academic
Similar articles in Baidu academic
[Chi Ying Ieong]'s Articles
[Desmond Lam]'s Articles
Bing Scholar
Similar articles in Bing Scholar
[Chi Ying Ieong]'s Articles
[Desmond Lam]'s Articles
Terms of Use
No data!
Social Bookmark/Share
All comments (0)
No comment.
 

Items in the repository are protected by copyright, with all rights reserved, unless otherwise indicated.