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INTERACTIVE VIRTUAL PLATFORM FOR SHOPPING FURNITURE BASED ON UNITY 3D
Wu, Yingwan1; Fong, Simon1; Deb, Suash2; Hanne, Thomas3
2015
Source PublicationQuantitative Modelling in Marketing and Management
Author of SourceLuiz Moutinho, Kun-Huang Huarng
PublisherWorld Scientific
Pages273-292
Abstract

With the rapid development of science and technology, we are enjoying the convenience of the digital information technology. Virtual Reality technology is the product of digital information technology, which applies computer simulation to generate a three-dimensional (3D) virtual space. It provides not only users with experiences of visual, auditory, tactile and other sensory; it also enhances the interaction between users and computer. By human–computer interaction, a virtual interactive platform of furniture can be combined with the application of virtual reality in decorating design, which allows online users to instantly experience the look-and-feel of a set of furniture. This serves as a value-added services provided to the potential online shopping customers in a form of better shopping experience. Conveniently users can view and feel the mix of furniture which they intend to purchase from a website. The enabling technology is Unity 3D. This book chapter looks into such technological possibility in enhancing online shoppers' experience in purchasing furniture.

KeywordVirtual Reality Unity 3d Interaction 3d Modelling
DOIhttps://doi.org/10.1142/9789814696357_0010
URLView the original
Language英语
ISBN978-981-4696-36-4
Fulltext Access
Citation statistics
Document TypeBook chapter
VersionSecond Edition
CollectionFaculty of Science and Technology
DEPARTMENT OF COMPUTER AND INFORMATION SCIENCE
Affiliation1.Department of Computer and Information Science, University of Macau, Macau SAR
2.IT, Management & Educational Consultant, Jharkhand, India
3.Institute for Information Systems, University of Applied Sciences and Arts Northwestern Switzerland, Switzerland
First Author AffilicationUniversity of Macau
Recommended Citation
GB/T 7714
Wu, Yingwan,Fong, Simon,Deb, Suash,et al. INTERACTIVE VIRTUAL PLATFORM FOR SHOPPING FURNITURE BASED ON UNITY 3D[M]. Second Edition:World Scientific,2015:273-292.
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