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Understanding College Students' Physical Activities Behavior in Mobile Age: an Extension Model of the Theory of Planned Behavior (TPB) in WeChat Fitness Service
Zhihao Ma; Mei Wu
2016
Conference Name2016 ICA Preconference “China’s Internet Plus and Next Generation of Internet”
Source PublicationComputers in Human Behavior
Conference Date2016
Conference PlaceFukuoka, Japan
Abstract

Chinese college students’ physique were significantly decreased in recent years. Their physique enhancement campaigns urgently need to be implemented. In mobile age, Mobile fitness applications are widely used to enhance people’s physical activity participation. Most mobile fitness application related studies were carried out in development countries. And little causality study was done. WeChat is the most popular mobile social network tool which contains the physical fitness for the Chinese population. Does WeChat fitness service adoption really enhance college students’ physical activities? This study uses a quasi-experiment design (N = 430) and develops an extension model based on the Theory of Planned Behavior (TPB) to interpret this hypothesis. Results show that WeChat fitness service adoption has a positive effect on college students’ physical activities and mechanism of WeChat fitness service adoption behavior is quite diversified. This study suggests that WeChat fitness service is worthy to popularize to college students population.

KeywordMobile Health Wechat Fitness Service Theory Of Planned Behavior Quasi-experiment Physical Activities
DOI10.1016/j.chb.2016.09.052
Language英语
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Citation statistics
Document TypeConference paper
CollectionFaculty of Social Sciences
DEPARTMENT OF COMMUNICATION
AffiliationUniversity of Macau
First Author AffilicationUniversity of Macau
Recommended Citation
GB/T 7714
Zhihao Ma,Mei Wu. Understanding College Students' Physical Activities Behavior in Mobile Age: an Extension Model of the Theory of Planned Behavior (TPB) in WeChat Fitness Service[C],2016.
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