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Applying consumer-based brand equity in luxury hotel branding
Matthew Tingchi Liu1; IpKin Anthony Wong2; Ting-Hsiang Tseng3; Angela Wen-Yu Chang4; Ian Phau5
2017-10-24
Source PublicationJournal of Business Research
ISSN01482963
Volume81Pages:192-202
Abstract

This study examines the effects of consumer-based brand equity (CBBE) components (i.e., brand loyalty, brand awareness, perceived quality, and brand image) of luxury hotel brands on consumer brand attitude and purchase intention with brand performance as a contextual factor. Through a survey involving 327 tourists conducted in luxury hotels in Macau, results reveal that all four CBBE elements positively relate to brand attitude, and three directly influence purchase intention. Brand attitude mediates the relationship between four CBBE elements and purchase intention, and brand performance moderates the relationship between brand attitude and purchase intention. This study expands CBBE theory to include luxury hotel brands and contributes to the literature by clarifying the direct, indirect, and total effects of each CBBE element on brand attitude and purchase intention. In addition, the study identifies brand performance as a contextual factor rather than a consequence of brand equity and brand attitude.

KeywordBrand Attitude Brand Equity Luxury Hotel Purchase Intention Service Brand
DOI10.1016/j.jbusres.2017.06.014
URLView the original
Indexed BySSCI
Language英语
WOS Research AreaBusiness & Economics
WOS SubjectBusiness
WOS IDWOS:000413129000021
PublisherELSEVIER SCIENCE INC, 360 PARK AVE SOUTH, NEW YORK, NY 10010-1710 USA
Fulltext Access
Citation statistics
Cited Times [WOS]:12   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
CollectionDEPARTMENT OF COMMUNICATION
Corresponding AuthorMatthew Tingchi Liu; IpKin Anthony Wong; Ting-Hsiang Tseng; Angela Wen-Yu Chang; Ian Phau
Affiliation1.Faculty of Business Administration, University of Macau
2.Faculty of International Tourism and Management, Av. Padre Tomas Pereira, City University of Macau
3.Department of International Business, Feng Chia University
4.Faculty of Social Science, University of Macau
5.School of Business, Curtin University
First Author AffilicationFaculty of Business Administration
Corresponding Author AffilicationFaculty of Business Administration;  University of Macau
Recommended Citation
GB/T 7714
Matthew Tingchi Liu,IpKin Anthony Wong,Ting-Hsiang Tseng,et al. Applying consumer-based brand equity in luxury hotel branding[J]. Journal of Business Research,2017,81:192-202.
APA Matthew Tingchi Liu,IpKin Anthony Wong,Ting-Hsiang Tseng,Angela Wen-Yu Chang,&Ian Phau.(2017).Applying consumer-based brand equity in luxury hotel branding.Journal of Business Research,81,192-202.
MLA Matthew Tingchi Liu,et al."Applying consumer-based brand equity in luxury hotel branding".Journal of Business Research 81(2017):192-202.
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