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Web-TV as a backstage activity: Emerging forms of audience address in the post-broadcast era
Eriksson,Göran1; Fitzgerald,Richard2
2019-01-11
Source PublicationText and Talk
ISSN18607349 18607330
Volume39Issue:1Pages:47-75
Abstract

Taking off from the Media Talk approach, this paper examines the communicative work of a Swedish sports webcast football show, Superlive, as an emerging form of web-based media format called Web-TV. This analysis is situated in a context in which broadcasting is going through fundamental changes, and broadcasters are rethinking their content in order to face the challenges arriving with recent decades' technological developments, and especially the fact that television is no longer restricted to being broadcast but can be distributed through the web and be received on PCs, tablets and mobile phones. In this 'post-broadcasting era' producers are searching for new ways of reaching audiences through creating new forms of audience address. Superlive is a good example of these changes and how broadcasters now explore the possibilities of producing television exclusively for the Web. The analysis shows that what is taking place in Superlive is clearly in contrast to the performances one could expect in the conventional broadcast. Through the participants' favoring of an interactional style characterized by informality and spontaneity, this show situates itself as backstage to the conventional forms of airings. As a result, this discursive space implies an interactional orientation to "co-presence" with the audience.

KeywordBackstage Activity Broadcast Talk Communicative Ethos Middle Space Sociability Web-tv
DOI10.1515/text-2018-2018
URLView the original
Indexed BySSCI
Language英语
WOS Research AreaCommunication ; Linguistics
WOS SubjectCommunication ; Linguistics ; Language & Linguistics
WOS IDWOS:000453252800003
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Citation statistics
Cited Times [WOS]:1   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
CollectionDEPARTMENT OF COMMUNICATION
Corresponding AuthorEriksson,Göran; Fitzgerald,Richard
Affiliation1.Department of HumanitiesEducation and Social Sciences (HumES)Örebro University,Örebro,SE-70182,Sweden
2.University of Macau,Macao
Corresponding Author AffilicationUniversity of Macau
Recommended Citation
GB/T 7714
Eriksson,Göran,Fitzgerald,Richard. Web-TV as a backstage activity: Emerging forms of audience address in the post-broadcast era[J]. Text and Talk,2019,39(1):47-75.
APA Eriksson,Göran,&Fitzgerald,Richard.(2019).Web-TV as a backstage activity: Emerging forms of audience address in the post-broadcast era.Text and Talk,39(1),47-75.
MLA Eriksson,Göran,et al."Web-TV as a backstage activity: Emerging forms of audience address in the post-broadcast era".Text and Talk 39.1(2019):47-75.
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