Predictability in Pathological Gambling? Applying the Duplication of Purchase Law to the Understanding of Cross-Purchases Between Regular and Pathological Gamblers
Desmond Lam1; Richard Mizerski2
2017-06
Source PublicationJOURNAL OF GAMBLING STUDIES
ISSN1050-5350
Volume33Issue:2Pages:539-553
Abstract

The objective of this study is to explore the gambling participations and game purchase duplication of light regular, heavy regular and pathological gamblers by applying the Duplication of Purchase Law. Current study uses data collected by the Australian Productivity Commission for eight different types of games. Key behavioral statistics on light regular, heavy regular, and pathological gamblers were computed and compared. The key finding is that pathological gambling, just like regular gambling, follows the Duplication of Purchase Law, which states that the dominant factor of purchase duplication between two brands is their market shares. This means that gambling between any two games at pathological level, like any regular consumer purchases, exhibits "law-like" regularity based on the pathological gamblers' participation rate of each game. Additionally, pathological gamblers tend to gamble more frequently across all games except lotteries and instant as well as make greater cross-purchases compared to heavy regular gamblers. A better understanding of the behavioral traits between regular (particularly heavy regular) and pathological gamblers can be useful to public policy makers and social marketers in order to more accurately identify such gamblers and better manage the negative impacts of gambling.

KeywordGambling Pathological Gambling Duplication Of Purchase Law
DOIhttps://doi.org/10.1007/s10899-016-9629-3
URLView the original
Indexed BySSCI
Language英语
WOS Research AreaSubstance Abuse ; Psychology
WOS SubjectSubstance Abuse ; Psychology, Multidisciplinary
WOS IDWOS:000402186400014
PublisherSPRINGER
The Source to ArticleWOS
Fulltext Access
Citation statistics
Document TypeJournal article
CollectionDEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Affiliation1.University of Macau, E22, Avenida da Universidade, Taipa, Macau, China
2.The University of Western Australia (M263), 35 Stirling Highway, Crawley, WA 6009, Australia
First Author AffilicationUniversity of Macau
Recommended Citation
GB/T 7714
Desmond Lam,Richard Mizerski. Predictability in Pathological Gambling? Applying the Duplication of Purchase Law to the Understanding of Cross-Purchases Between Regular and Pathological Gamblers[J]. JOURNAL OF GAMBLING STUDIES,2017,33(2):539-553.
APA Desmond Lam,&Richard Mizerski.(2017).Predictability in Pathological Gambling? Applying the Duplication of Purchase Law to the Understanding of Cross-Purchases Between Regular and Pathological Gamblers.JOURNAL OF GAMBLING STUDIES,33(2),539-553.
MLA Desmond Lam,et al."Predictability in Pathological Gambling? Applying the Duplication of Purchase Law to the Understanding of Cross-Purchases Between Regular and Pathological Gamblers".JOURNAL OF GAMBLING STUDIES 33.2(2017):539-553.
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