UM  > 科技學院  > 電腦及資訊科學系
Predicting car purchase intent using data mining approach
Yap Bee Wah1; Nor Huwaina Ismail1; Simon Fong2
2011-10-06
Conference Name2011 Eighth International Conference on Fuzzy Systems and Knowledge Discovery (FSKD)
Source PublicationProceedings - 2011 8th International Conference on Fuzzy Systems and Knowledge Discovery, FSKD 2011
Volume3
Pages1994-1999
Conference Date26-28 July 2011
Conference PlaceShanghai, China
Abstract

Data mining involves the exploration and analysis of large databases to find patterns and valuable information that can aid in decision making. This paper illustrates the use of data mining approach to build predictive models for predicting customer's intent of car purchase after booking a car. Records show that a customer who has booked a car has the tendency to cancel their booking. Three data mining predictive models: Logistic Regression (LR), Decision Tree (DT) and Neural Network (NN) were used to model the intent of purchase (IOP). The sample for this study has 1935 cases. The data was partitioned into training (70%) and validation (30%) samples. Comparisons of the performance of these three predictive models were based on the validation accuracy rate, sensitivity and specificity. Results show that all three models validation accuracy rate are quite similar (LR= 91.79%, CART=91.17%, NN=91.17%) while LR has the highest sensitivity (LR=87.77%, CART=85.47%, NN=85.89%). Important customer characteristics were also revealed from these models. © 2011 IEEE.

KeywordClassification Data Mining Decision Tree Logistic Regression Predictive Modeling
DOIhttp://doi.org/10.1109/FSKD.2011.6019863
URLView the original
Indexed BySCI
Language英语
Fulltext Access
Citation statistics
Document TypeConference paper
CollectionDEPARTMENT OF COMPUTER AND INFORMATION SCIENCE
Affiliation1.Faculty of Computer and Mathematical Sciences, Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia
2.Department of Computer and Information Science, University of Macau, China
Recommended Citation
GB/T 7714
Yap Bee Wah,Nor Huwaina Ismail,Simon Fong. Predicting car purchase intent using data mining approach[C],2011:1994-1999.
Related Services
Recommend this item
Bookmark
Usage statistics
Export to Endnote
Google Scholar
Similar articles in Google Scholar
[Yap Bee Wah]'s Articles
[Nor Huwaina Ismail]'s Articles
[Simon Fong]'s Articles
Baidu academic
Similar articles in Baidu academic
[Yap Bee Wah]'s Articles
[Nor Huwaina Ismail]'s Articles
[Simon Fong]'s Articles
Bing Scholar
Similar articles in Bing Scholar
[Yap Bee Wah]'s Articles
[Nor Huwaina Ismail]'s Articles
[Simon Fong]'s Articles
Terms of Use
No data!
Social Bookmark/Share
All comments (0)
No comment.
 

Items in the repository are protected by copyright, with all rights reserved, unless otherwise indicated.