UM
Study of the influence on beauty brands and their products from Chinese social network – From the perspective of big data
Wu Y.; Fong S.; Li T.
2018-10-24
Source PublicationACM International Conference Proceeding Series
Pages7-12
AbstractIn this paper, we will discuss how the social networking site could affect beauty brands and their products on various aspects. Research will be focused on Chinese social networking site – Sina Weibo, and its effect on the beauty product market specifically in Mainland China. Result and analysis of this study would be useful and could be extended for other kind of data analysis businesses and commercial fields.
KeywordBeauty brand Beauty product Social network Weibo
DOI10.1145/3289430.3289460
URLView the original
Language英語
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Document TypeConference paper
CollectionUniversity of Macau
AffiliationUniversidade de Macau
Recommended Citation
GB/T 7714
Wu Y.,Fong S.,Li T.. Study of the influence on beauty brands and their products from Chinese social network – From the perspective of big data[C],2018:7-12.
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