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Gambling destinations and the effect of gambling results on tourist satisfaction and loyalty
Lorenzo Masiero1; Jianwei Qian1; Davis Fong2; Rob Law1
2018
Source PublicationJOURNAL OF TRAVEL & TOURISM MARKETING
ISSN1054-8408
Volume35Issue:5Pages:678-689
Abstract

Tourists visiting gambling destinations are likely to participate, to some or to a great extent, in gambling activities. Therefore, their gambling experience contributes to the evaluation of their experience at the destination. This study investigates the effect of gambling results on the overall satisfaction and loyalty of 7431 tourists visiting Macao by estimating a set of ordered probit models. The results indicate an asymmetric effect on the overall satisfaction: the negative effect of a losing outcome outweighs the positive effect of a winning outcome. Both winning and losing gambling outcomes have a positive and similar effect on the likelihood to recommend the destination, and the likelihood to revisit is affected in a positive way only by a winning outcome. The main determinants of tourist satisfaction and loyalty are further verified and the influence of tourist profile variables is also explored. Theoretical and managerial implications are outlined based on the results.

KeywordTourist Satisfaction Destination Loyalty Gambling Destinations Gambling Outcome
DOI10.1080/10548408.2017.1403411
URLView the original
Indexed BySSCI ; SSCI
Language英语
WOS Research AreaSocial Sciences - Other Topics
WOS SubjectHospitality, Leisure, Sport & Tourism
WOS IDWOS:000435014700011
PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
The Source to ArticleWOS
Fulltext Access
Citation statistics
Cited Times [WOS]:2   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
CollectionDEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Faculty of Business Administration
Corresponding AuthorLorenzo Masiero
Affiliation1.School of Hotel and Tourism Management, The Hong Kong Polytechnic University, 17 Science Museum Road, TST East, Kowloon, Hong Kong
2.Faculty of Business Administration, University of Macau, Macau
Recommended Citation
GB/T 7714
Lorenzo Masiero,Jianwei Qian,Davis Fong,et al. Gambling destinations and the effect of gambling results on tourist satisfaction and loyalty[J]. JOURNAL OF TRAVEL & TOURISM MARKETING,2018,35(5):678-689.
APA Lorenzo Masiero,Jianwei Qian,Davis Fong,&Rob Law.(2018).Gambling destinations and the effect of gambling results on tourist satisfaction and loyalty.JOURNAL OF TRAVEL & TOURISM MARKETING,35(5),678-689.
MLA Lorenzo Masiero,et al."Gambling destinations and the effect of gambling results on tourist satisfaction and loyalty".JOURNAL OF TRAVEL & TOURISM MARKETING 35.5(2018):678-689.
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